2023 Consumer trends

& Zeropark’s BFCM ‘22 data report

“With the developments of commerce media, we’ve seen B2B and B2C models get closer to each other in terms of what advertising placements and messages are chosen by purchase decision-makers.”

“BNPL platforms, which have been pretty much non-existent just a couple of years ago, now allow brands and marketers to better drive incremental performance to their businesses while offering a friction-free & seamless consumer experience.”

“Contextuality has been no. 1 priority for our biggest advertisers, and it’s not going to change. That is why we’re constantly broadening our supply portfolio.”