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Łukasz Pośpiech

Łukasz Pośpiech

How to Use Media Outreach to Boost Brand Exposure
1712 1200 Łukasz Pośpiech

Media outreach is a powerful way to get featured on sites where people matching your ideal customer profile spend their time. You can generate awareness, traffic, and media mentions for your brand, or for brands…

  • Łukasz Pośpiech

2023 consumer trends: Zeropark commentary & insights report
2547 1270 Łukasz Pośpiech

The modern customer is constantly evolving, and for the past few years, Zeropark has encouraged professionals to be on the constant lookout for industry signals and hints. That is why our team of seasoned performance…

  • Łukasz Pośpiech

How to Measure Performance in a Cookieless World
3575 2500 Łukasz Pośpiech

The cookieless future is coming, and with it comes a challenge for marketers: how to measure performance in an environment where user data can no longer be tracked. Fortunately, there are ways to accurately measure…

  • Łukasz Pośpiech

5 Data-Driven Marketing Trends Set to Dominate 2023
3575 2500 Łukasz Pośpiech

Data has transformed marketing over the past decade. And the technologies, trends, and regulations behind it constantly evolve and progress. That poses both opportunities and risks to businesses. Given the bleak economic background, marketers must…

  • Łukasz Pośpiech

How to Use Affiliate Marketing to Scale Your SaaS Today
3576 2501 Łukasz Pośpiech

 It is no secret that SaaS, or software as a service, is a highly competitive industry. Many SaaS companies find that even breaking a profit is a challenging hurdle in a market saturated with competition.…

  • Łukasz Pośpiech

Facing Chrome User-Agent Reduction
1716 1200 Łukasz Pośpiech

Catering to user preferences rarely means catering to marketers’ needs. And if you’re a regular on Zeropark Blog, then you obviously know how privacy and data management are the pillars of user experience in 2022.…

  • Łukasz Pośpiech

Zeropark won the Performance Marketing Innovation Award
1716 1201 Łukasz Pośpiech

This year’s MarTech Breakthrough Awards are finally here! And we’re happy to share that Zeropark found itself in the narrow group of companies recognized in the 2022 edition. MarTech Breakthrough is an industry-acclaimed body that…

  • Łukasz Pośpiech

How Advertising Fraud is Affecting Your Digital Campaigns
3576 2501 Łukasz Pośpiech

Content provided by Affise  Digital marketing campaigns operate on exposure. And the Internet is a busy place, so making your brand stand out from the noise can be an overwhelming task. Whether you’re looking for…

  • Łukasz Pośpiech

Best Ways to Detect Bot Traffic and Ad Fraud in Performance Marketing
3576 2501 Łukasz Pośpiech

It’s obvious that as a marketer, you do not want to see any bot traffic. The same applies to every brand, and obviously, every performance marketing solution provider. Fortunately, there are ways to navigate through…

  • Łukasz Pośpiech

Affiliate marketing for influencers: a simple way to earn more with no extra effort!
1716 1200 Łukasz Pośpiech

Micro, mega, ultra – the size does not matter. All influencers are well-positioned to start making money with Zeropark. No benchmarks. No due dates. Just you, your favorite way of communicating with the audience, and…

  • Łukasz Pośpiech
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