Advertisers’ ABCs

Advertisers’ ABCs is all about laying fundamentals for your future advertising endeavors. If you want to learn the basics, follow this category.

2023 consumer trends: Zeropark commentary & insights report
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The modern customer is constantly evolving, and for the past few years, Zeropark has encouraged professionals to be on the constant lookout for industry signals and hints. That is why our team of seasoned performance…

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How to Measure Performance in a Cookieless World
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The cookieless future is coming, and with it comes a challenge for marketers: how to measure performance in an environment where user data can no longer be tracked. Fortunately, there are ways to accurately measure…

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How to Use Affiliate Marketing to Scale Your SaaS Today
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 It is no secret that SaaS, or software as a service, is a highly competitive industry. Many SaaS companies find that even breaking a profit is a challenging hurdle in a market saturated with competition.…

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Facing Chrome User-Agent Reduction
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Catering to user preferences rarely means catering to marketers’ needs. And if you’re a regular on Zeropark Blog, then you obviously know how privacy and data management are the pillars of user experience in 2022.…

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How Advertising Fraud is Affecting Your Digital Campaigns
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Content provided by Affise  Digital marketing campaigns operate on exposure. And the Internet is a busy place, so making your brand stand out from the noise can be an overwhelming task. Whether you’re looking for…

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Best Ways to Detect Bot Traffic and Ad Fraud in Performance Marketing
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It’s obvious that as a marketer, you do not want to see any bot traffic. The same applies to every brand, and obviously, every performance marketing solution provider. Fortunately, there are ways to navigate through…

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How to optimize your landing page for conversions?
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Whether you’re a beginner affiliate marketer focusing on lead generation and sweepstakes offers, or an experienced media buyer driving thousands of dollars worth of traffic to your sports betting sites, you must have a landing…

  • Magdalena Kukułka

Why Compliance Teams are your Best Friends on the Ad Arbitrage Journey
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We understand how demanding of a task it is to run compliant and clean ad arbitrage. We also totally understand why some arbitrageurs can’t sleep because of feed restrictions. And that is why we’ve created…

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10 Metaverse Marketing Doubts and Challenges for Affiliate Marketers and Brands
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As the notion of the Metaverse is still something very new and very abstract, there are a lot of concerns regarding it. Marketers of all kinds, affiliates included, wonder how to navigate through this yet…

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Everything you need to know about running and scaling traffic arbitrage
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Some members of the community embrace arbitrage offers and use them to the fullest. Others do not really understand the specificities, or simply do not want to get involved with it. However, there are really…

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