Advertisers’ ABCs

Advertisers’ ABCs is all about laying fundamentals for your future advertising endeavors. If you want to learn the basics, follow this category.

Top Affiliate Marketing Events in 2019

1716 1200 Dariusz Jaroń

You won’t get too far in any industry without business awareness, contacts, and insights into the most up-to-date trends. If you wish to get a full package at once, think about visiting some of the…

The Ultimate Guide to Affiliate Offer Types

1080 753 Liudmila Dabyshuk

For a newcomer, the language of affiliate marketing can be really confusing. This guide aims to help you navigate through the intricacies of affiliate marketers’ terminology. But before you will learn about affiliate offer types…

Mobile Traffic and Pop Ads. What’s the Upside?

858 600 Bartosz Bielecki

From this article you will learn: -What mobile pop ads are; -Why mobile pop traffic campaigns are good for beginners; -What to look out for before starting a mobile pop ad campaign. If you’re just…

Mastering Push Ads in Zeropark

1080 753 Liudmila Dabyshuk

Today we are excited to announce the launch of a new ad format at Zeropark – Push Ads. Push ads are rapidly taking over the digital advertising space, providing new and efficient ways for advertisers…

Why Is Paid Campaign Tracking Necessary

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From this article you will learn: Why you need a campaign tracker, What campaign trackers do, How to choose a campaign tracker. You don’t play the lottery with the intention of missing out on the…

Native Advertising. What Is It and Why Is It Important?

858 600 Bartosz Bielecki

In this article, you will find the answers to these questions: What is native advertising? What are the examples of native ads? Are native ads better than display ads? Native advertising (or native ads) –…

Pop-Up and Pop-Under Ads Still Work. Here’s How.

858 600 Bartosz Bielecki

From this article you will learn: What pop-ups and pop-unders are How efficient pop ads are What you need to know to start pop ad campaigns Ethan Zuckerman once said “advertising is the original sin…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

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From this article you will learn: What Real-Time Bidding is What a DSP (Demand-Side Platform) is What an SSP (Supply-Side Platform) is What RTB platforms are good for Discovered in 2009, RTB, short for Real-Time…

What Is the Difference Between CPM, CPC, CPL, CPA and Other Performance Marketing Pricing Models?

858 250 Bartosz Bielecki

When entering the world of performance marketing, you’re likely to get overwhelmed with tons of different abbreviations and unfamiliar terms. One of the most important things to learn at the beginning are the pricing models…