Zeropark Lab

Welcome to Zeropark Lab. The home of intriguing insights and unique case studies.

Waterfall vs. Header Bidding For Web & In-App Advertising

1079 752 Kinga Gawron

Who doesn’t love the buzzing world of the ad-tech industry? It revolutionized online retail as we know it today, and gave way to billion-dollar profits for all parties involved — publishers, advertisers, and affiliates alike!…

Zeropark meets Voluum… again! The Latest Integration Guide.

1079 752 Magdalena Kukułka

Zeropark and Voluum have been developed under the same roof. This means that if you’re a Voluum tracker client and are looking to try a new source, there are various benefits to choosing Zeropark. Vice…

How Zeropark Traffic Cleanup Doubled Push ROI%

1079 752 Kinga Gawron

Affiliate marketing evolves, user behavior changes, and those who dare… win. That’s why a couple of months ago the Zeropark team decided to close almost twenty sources and dump more than a third of our…

Why Zeropark Implemented Internet Protocol version 6 (IPv6)

1080 755 Adam Chojnacki

It’s possible that you didn’t notice our latest addition in Zeropark. After all, adding support for IPv6 to Zeropark isn’t like adding a new tab to the panel. Some advertisers, however, have asked our talented…

Insider’s Take: Where’s Affiliate Marketing Headed in 2019?

2158 1506 Mat Drela

Editor’s Note: The article you’re about to read comes from Mat Drela, Zeropark’s Managing Director and a long-time industry expert. Mat shares his predictions about affiliate marketing trends in 2019, including his takes on the…

Fighting Ad Fraud In Affiliate Marketing

2250 1570 Chris Wilson

I don’t know about you, but I hate it when I buy something only to discover that I could have bought the same thing for cheaper. It’s even worse when I get something and it…

Zeropark Traffic Cleanup and What We Learned From It

1080 753 Bartosz Bielecki

You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if it wasn’t for a major traffic cleanup back in 2017,…