Zeropark Lab

Welcome to Zeropark Lab. The home of intriguing insights and unique case studies.

Why Zeropark Implemented Internet Protocol version 6 (IPv6)

1080 755 Adam Chojnacki

It’s possible that you didn’t notice our latest addition in Zeropark. After all, adding support for IPv6 to Zeropark isn’t like adding a new tab to the panel. Some advertisers, however, have asked our talented…

Insider’s Take: Where’s Affiliate Marketing Headed in 2019?

2158 1506 Mat Drela

Editor’s Note: The article you’re about to read comes from Mat Drela, Zeropark’s Managing Director and a long-time industry expert. Mat shares his predictions about affiliate marketing trends in 2019, including his takes on the…

Our Three-Step Process for Fighting Ad Fraud

2250 1570 Chris Wilson

I don’t know about you, but I hate it when I buy something only to discover that I could have bought the same thing for cheaper. It’s even worse when I get something and it…

Smart Affiliate Marketing. A FIFA World Cup 2018 Case Study.

1080 753 Bartosz Bielecki

Being smart in affiliate marketing doesn’t just mean choosing the right offer, setting up ad campaigns and optimizing them to bring the most profit. It’s also about finding and leveraging demand by turning the events…

Zeropark Traffic Cleanup and What We Learned From It

1080 753 Bartosz Bielecki

You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if it wasn’t for a major traffic cleanup back in 2017,…