ZP Academy

ZP Academy is your go-to place for all Zeropark tips and data. Follow this category and raise your Zeropark proficiency level.

Profit from the Holiday Season with Push Notification Ads

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If you’re in affiliate marketing, late November and early December are – or at least should be – the busiest period of the year for you. The holiday season preceded by Black Friday and Cyber…

Push Ads: Copy That Converts

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Push notification ads are one of the hottest ad formats in digital advertising. They bring you engaged audiences on the CPC basis, leading to high conversion rates. Push Ads, however, require a bit more creative…

Black Friday and Affiliate Marketing: How to Make the Most of It?

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Everyone loves a bargain, right? And with Black Friday just around the corner, it’s the perfect opportunity to maximize your affiliate marketing campaigns. Today we’ll look at some tips and tricks to maximize your sales…

The Best Affiliate Marketing Verticals to Promote in Q4 2018

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Can you believe we’re already in the final quarter of the year? If you’re reading this, you’re most likely looking to capitalize on this final stretch with some good ol’ affiliate marketing. This is the…

Understanding Traffic Types in Zeropark

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With ad fraud proving to be a real threat to digital advertising, achieving satisfying Lifetime Value rates with your campaigns has become quite challenging. High competitiveness of the market certainly doesn’t make it any easier.…

How Rule-Based Optimization Can Help In Scaling Your Campaigns

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From this article you will learn: What Rule-Based Optimization feature is; How to automatically scale your campaigns; Popular optimization use cases; What results to expect with Rule-Based Optimization in Zeropark. The days of manual campaign…

Smart eCPA Case Study: How Does Our Automatic Campaign Optimization Work?

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Bringing automatic ad campaign optimization to Zeropark was one of our biggest ventures thus far. The value of Smart eCPA is so great because it largely increases campaigns’ efficiency while saving you time you would…