• ZP Academy

How Rule-Based Optimization Can Help In Scaling Your Campaigns

https://zeropark.com/blog/wp-content/uploads/sites/2/2018/09/Z_RuleBasedOpti_blog_2018_08_07.png 1080 753 Jola Cinal Jola Cinal https://secure.gravatar.com/avatar/92b7af30fa81f723131fc5a887485dbf?s=96&d=mm&r=g 14th Sep 2018 22nd Aug 2019

From this article you will learn: What Rule-Based Optimization feature is; How to automatically scale your campaigns; Popular optimization use cases; What results to expect…

• Jola Cinal
• 14th Sep 2018

• Zeropark Lab

Fighting Ad Fraud In Affiliate Marketing

https://zeropark.com/blog/wp-content/uploads/sites/2/2018/08/Z_Blog_Editorial_How_we_fight_ad_fraud_main_graphic_2018_08_24.jpg 2250 1570 Chris Wilson Chris Wilson https://secure.gravatar.com/avatar/e888cbfd4b36d8a31f9595095f843f1e?s=96&d=mm&r=g 24th Aug 2018 20th Jul 2020

I don’t know about you, but I hate it when I buy something only to discover that I could have bought the same thing for…

• Chris Wilson
• 24th Aug 2018

• Advertisers' ABCs

Why Is Paid Campaign Tracking Necessary?

https://zeropark.com/blog/wp-content/uploads/sites/2/2018/08/why-shoud-i-track-my-ad-campaigns.png 858 600 Bartosz Bielecki Bartosz Bielecki https://secure.gravatar.com/avatar/529b454e58bf379d0a846b683e8fd294?s=96&d=mm&r=g 8th Aug 2018 1st Dec 2020

You don’t play the lottery with the intention of missing out on the results, do you? The same way you don’t run online advertising campaigns…

• Bartosz Bielecki
• 8th Aug 2018

• Case Studies

Smart Affiliate Marketing. A FIFA World Cup 2018 Case Study.

https://zeropark.com/blog/wp-content/uploads/sites/2/2018/08/blog_ill_fifa_v1.png 1080 753 Bartosz Bielecki Bartosz Bielecki https://secure.gravatar.com/avatar/529b454e58bf379d0a846b683e8fd294?s=96&d=mm&r=g 3rd Aug 2018 11th Sep 2019

Being smart in affiliate marketing doesn’t just mean choosing the right offer, setting up ad campaigns and optimizing them to bring the most profit. It’s…

• Bartosz Bielecki
• 3rd Aug 2018

• Advertisers' ABCs

Native Advertising. What Is It and Why Is It Important?

https://zeropark.com/blog/wp-content/uploads/sites/2/2018/01/858x500_blog_header_4.png 858 600 Bartosz Bielecki Bartosz Bielecki https://secure.gravatar.com/avatar/529b454e58bf379d0a846b683e8fd294?s=96&d=mm&r=g 25th Jul 2018 12th Sep 2019

In this article, you will find the answers to these questions: What is native advertising? What are the examples of native ads? Are native ads…

• Bartosz Bielecki
• 25th Jul 2018

• Zeropark Lab

Zeropark Traffic Cleanup and What We Learned From It

https://zeropark.com/blog/wp-content/uploads/sites/2/2018/06/V_TrafficCleanup_blogpost_header_2018_06_21-01.png 1080 753 Bartosz Bielecki Bartosz Bielecki https://secure.gravatar.com/avatar/529b454e58bf379d0a846b683e8fd294?s=96&d=mm&r=g 29th Jun 2018 3rd Aug 2020

You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if…

• Bartosz Bielecki
• 29th Jun 2018

• Advertisers' ABCs

What Is Real-Time Bidding (RTB), and Why Does It Matter?

https://zeropark.com/blog/wp-content/uploads/sites/2/2018/02/1080_753_blog_header.png 1080 753 Bartosz Bielecki Bartosz Bielecki https://secure.gravatar.com/avatar/529b454e58bf379d0a846b683e8fd294?s=96&d=mm&r=g 28th Jun 2018 20th Jul 2020

Discovered in 2009, RTB, short for Real-Time Bidding, has turned the performance marketing industry around. Not only has it helped reduce the costs of digital…

• Bartosz Bielecki
• 28th Jun 2018

• ZP Academy

How to Make the Most of the Zeropark Account Managers Team

https://zeropark.com/blog/wp-content/uploads/sites/2/2018/01/858x250_blog_header.png 858 250 Bartosz Bielecki Bartosz Bielecki https://secure.gravatar.com/avatar/529b454e58bf379d0a846b683e8fd294?s=96&d=mm&r=g 28th Jun 2018 22nd Aug 2019

As a performance marketer, you know best what it means to lead a busy life. Starting new campaigns, optimizing the existing ones, and taking care…

• Bartosz Bielecki
• 28th Jun 2018

• Advertisers' ABCs

What Is the Difference Between CPM, CPC, CPL, CPA and Other Performance Marketing Pricing Models?

https://zeropark.com/blog/wp-content/uploads/sites/2/2018/01/858x250_blog_header.png 858 250 Bartosz Bielecki Bartosz Bielecki https://secure.gravatar.com/avatar/529b454e58bf379d0a846b683e8fd294?s=96&d=mm&r=g 28th Jun 2018 14th Jan 2021

If you’ve only just entered the world of performance marketing, you might be slightly overwhelmed with tons of different abbreviations and unfamiliar terms. One of…

• Bartosz Bielecki
• 28th Jun 2018

• Other

Welcome to the Zeropark Blog!

https://zeropark.com/blog/wp-content/uploads/sites/2/2018/01/858x250_blog_header.png 858 250 Bartosz Bielecki Bartosz Bielecki https://secure.gravatar.com/avatar/529b454e58bf379d0a846b683e8fd294?s=96&d=mm&r=g 27th Jun 2018 22nd Aug 2019

We are live! Welcome to the grand premiere of the Zeropark Blog, a new go-to place on the web for beginner performance marketers, AdTech geeks,…

• Bartosz Bielecki
• 27th Jun 2018