Smart Affiliate Marketing. A FIFA World Cup 2018 Case Study.

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Being smart in affiliate marketing doesn’t just mean choosing the right offer, setting up ad campaigns, and optimizing them to bring the most profit. It’s…

Zeropark Traffic Cleanup and What We Learned From It

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You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

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Discovered in 2009, RTB, short for Real-Time Bidding, has turned the performance marketing industry around. Not only has it helped reduce the costs of digital…


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