Posts Tagged :

2020

Fighting Ad Fraud In Affiliate Marketing

2250 1570 Chris Wilson

I don’t know about you, but I hate it when I buy something only to discover that I could have bought the same thing for cheaper. It’s even worse when I get something and it…

Why Is Paid Campaign Tracking Necessary?

858 600 Bartosz Bielecki

You don’t play the lottery with the intention of missing out on the results, do you? The same way you don’t run online advertising campaigns without tracking their efficiency… Wait a minute, you do, do…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

1080 753 Bartosz Bielecki

Discovered in 2009, RTB, short for Real-Time Bidding, has turned the performance marketing industry around. Not only has it helped reduce the costs of digital marketing ad campaigns, but also drastically changed the approach to…