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What Is the Difference Between CPM, CPC, CPL, CPA and Other Performance Marketing Pricing Models?

1081 754 Bartosz Bielecki

If you’ve only just entered the world of performance marketing, you might be slightly overwhelmed with tons of different abbreviations and unfamiliar terms. One of the most important things to learn at the very beginning…

Payment models in affiliate marketing

1079 752 Magdalena Kukułka

Affiliate marketing is a simple interaction. You pay for traffic and the affiliate network pays you for conversions. However, affiliate offers vary in specifications and goals so, naturally, there are many different payment models as…