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What Is the Difference Between CPM, CPC, CPL, CPA and Other Performance Marketing Pricing Models?

1081 754 Bartosz Bielecki

If you’ve only just entered the world of performance marketing, you might be slightly overwhelmed with tons of different abbreviations and unfamiliar terms. One of the most important things to learn at the very beginning…

How to combat negative ROI? 6 pro tips for affiliate marketers.

1081 754 Magdalena Kukułka

Nearly every beginner affiliate marketer starts from a negative ROI. It’s normal and common to have campaigns running at a loss for a while… but not for long.  Affiliate marketing has its ups and downs.…

Zeropark Traffic Cleanup and What We Learned From It

1080 753 Bartosz Bielecki

You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if it wasn’t for a major traffic cleanup back in 2017,…