Waterfall vs. Header Bidding For Web & In-App Advertising

1079 752 Kinga Gawron

Who doesn’t love the buzzing world of the ad-tech industry? It revolutionized online retail as we know it today, and gave way to billion-dollar profits for all parties involved — publishers, advertisers, and affiliates alike!…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

1080 753 Bartosz Bielecki

Discovered in 2009, RTB, short for Real-Time Bidding, has turned the performance marketing industry around. Not only has it helped reduce the costs of digital marketing ad campaigns, but also drastically changed the approach to…