Posts Tagged :

zeropark

How Rule-Based Optimization Can Help In Scaling Your Campaigns

1080 753 Jola Cinal

From this article you will learn: What Rule-Based Optimization feature is; How to automatically scale your campaigns; Popular optimization use cases; What results to expect with Rule-Based Optimization in Zeropark. The days of manual campaign…

Fighting Ad Fraud In Affiliate Marketing

2250 1570 Chris Wilson

I don’t know about you, but I hate it when I buy something only to discover that I could have bought the same thing for cheaper. It’s even worse when I get something and it…

Why Is Paid Campaign Tracking Necessary?

858 600 Bartosz Bielecki

You don’t play the lottery with the intention of missing out on the results, do you? The same way you don’t run online advertising campaigns without tracking their efficiency… Wait a minute, you do, do…

Zeropark Traffic Cleanup and What We Learned From It

1080 753 Bartosz Bielecki

You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if it wasn’t for a major traffic cleanup back in 2017,…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

1080 753 Bartosz Bielecki

Discovered in 2009, RTB, short for Real-Time Bidding, has turned the performance marketing industry around. Not only has it helped reduce the costs of digital marketing ad campaigns, but also drastically changed the approach to…

Zeropark Meets the GDPR

640 446 Bartosz Bielecki

The General Data Protection Regulation (GDPR) is set to come into force on May 25, 2018. This date marks an important deadline for companies not only from the European Union, but also those who merely…