Creativity is a big part of affiliate marketing. There is no formula on how to create a successful campaign, so each affiliate needs to figure that out on their own. Creative thinking is an important skill when coming up with new angles and strategies of selling products that aren’t particularly unique.
So, in order to attract as many people as possible and watch those conversions flow… you should invest in a landing page builder! Read the article below and learn about creative fatigue and how to create landing pages that won’t go unnoticed.
What is creative fatigue?
The affiliate marketing industry has become quite saturated in the recent years. Due to the constantly increasing numbers of people testing their luck in affiliate marketing, there are more and more ads on the internet.
Pop ups, pop unders, push notifications and native ads are only some of the possible ways to bombard internet users with advertisements of every kind of products and services.
If there are so many people trying to advertise things, and so many ad formats to choose from… an average internet user ends up seeing thousands of ads on a daily basis. And the worst part is that a lot of beginner affiliate marketers go for the same simple and easily converting offers, which already come with a standard pre-lander.
And that’s where creative fatigue comes from. If one user sees the same ad (regardless of whether it’s a push notification or a pop up) many times, they will stop paying attention to it, and might also experience something called banner blindness. Users become tired of creatives they are constantly forced to look at. Unless… it’s something unique and unusual.
How to combat ad fatigue?
Creative fatigue is something that every affiliate marketer fights on a daily basis. If the performance of your ad suddenly changes, there can be a couple of reasons for that. You might have been outbid by your competition, there might have been some traffic fluctuations or, most likely, your creatives stopped performing because of creative fatigue.
Creative fatigue can be avoided by frequently updating your creatives. Push ad creatives do need a lot of love! The more effort you put into frequent updates, the more likely you are to receive a lot of clicks from curious users.
But ads aren’t the only things that need creativity to gain user’s attention. Landing pages are something that can make or break your campaign. If you have a good offer that brings relatively good results right from the start, imagine what you could achieve if you added a compelling landing page to the mix.
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Push ad creatives might be easy to change but landing pages require a bit more skills. Before we focus on why you should invest in a landing page builder, and why taking that step might be a game-changer for you, let me bring back some of the tips for avoiding creative fatigue:
✔︎ Choose simple images.
✔︎ Make sure your creatives are clear and easily understood.
✔ Icons convert better than images.
✔︎ The color green seems to work better than red!
✔︎ Use emojis to attract attention.
✔︎ Show people what they want to see.
✔︎ Use cute images that evoke emotion.
✔︎ Create a sense of urgency.
✘ Don’t clutter your creatives.
✘ Don’t use text on push ad icons.
✘ Double check the copy to avoid leaving typos.
✘ Don’t use creatives that don’t comply with traffic source guidelines.
✘ Don’t rip creatives from spy tools and use them without making changes.
✘ Avoid overusing popular ideas.
Why should you create your own landing pages?
When starting in affiliate marketing, it’s best to look for offers that come with landing pages included. Even though hundreds of affiliates might be running the same offers with the same landers (thus lowering their chances of success), as a complete beginner you already have enough variables to take care of before you add landers to the mix.
But as soon as you learn the basics, you need to make sure you’re not making the popular mistake of overusing easily available resources that are filling the market with crazy amounts of copycats. Just remember that if you want users to convert you need to attract their attention.
So, in order to attract attention you need to produce something that hasn’t been seen before. Even when you are using a widely available set of simple templates, it’s good to switch things up to see what could work better.
By creating your own landers you are fully in control of what you decide to include in their content so you can easily comply with the policies and guidelines set by different networks.
Furthermore, as we’ve mentioned in our recent case study which revealed a money-making strategy of testing offers, landers and creatives, you definitely should test more than one lander at once. By investing in a lander builder you can easily customize your landers and make small changes to test as many variables as possible.
Creating landing pages from scratch allows you to test different angles and be the pioneer of new solutions. You can use your experience, market research and creativity to come up with landers that nobody has seen before.
There are no downsides to creating your own landers. The learning process might take a while but as a beginner you will have to put a lot of effort into testing what works if you want to become a successful affiliate marketer.
If you’re wondering how to go about running your first campaigns, have a look below!
3 Steps to a successful affiliate marketing campaign
Unless you’re following a beginner course or only just learning how to use a platform, there are a couple of steps you need to take before you launch your campaigns. We can narrow them down to three main phases:
1. Research what to promote
There are plenty of available resources to look through before focusing on a particular niche. What’s also important to remember here is that it’s highly recommended that you narrow down your interests to, preferably, one vertical. You can try to be a jack of all trades but if you want to see some green numbers sooner rather than later, first, you should try to become a master of one.
So, in order to research what to promote you should contact network representatives and ask about top performing verticals and offers. Sweepstakes are really an evergreen vertical so if you hear that this is what’s hot right now you don’t have to look for anything else – just go for it. Otherwise, choose a traffic source, find networks and an offer (or a couple of similar offers) and find out which ad format and which GEOs you should pair it with.
2. Research how to promote it
Another step you need to take is researching how to promote it. That part becomes a lot easier if you have access to affiliate marketing forums and communities which offer a ton of advice and tried and tested methods of promoting typical offers.
Don’t worry if communities aren’t your thing, though. You can research angles for your offers by talking to traffic source representatives and asking for some tips. Account managers and support teams see hundreds of campaigns everyday, and while they can’t tell you exactly what other affiliates are using to make profits, they can at least point you in the right direction.
Additionally, spy tools are your best friends. Research what’s been running the longest and what kind of landing pages receive the most clicks. Depending on what ad formats you choose for your campaigns, you need to gather plenty of ideas for enticing landers, and sometimes push ad creatives too.
3. Create a landing page
First of all, don’t forget about push ad creatives if you chose push traffic. They are not that complicated to create but require a bit of effort when it comes to frequent updates.
There are many ways in which you can create a landing page depending on your skills and interests. The most advanced option is to learn how to code and create landers all by yourself.
Another, less advanced option is to learn to understand code and then you can rip and modify existing landers.
Lastly, you can hire someone to do the job for you… but why go through all that trouble when there are so many good lander builders on the market? If you need help looking for a software that fits your needs, here is a review of our favourite choices.
Top 9 Landing Page Builders For Affiliate/Digital Marketers
LanderLab is one of the most advanced lander builders on the market. They offer over 100 ready-to-use templates for various verticals, such as e-commerce, nutra, finance, leadgen and more. Additionally, you can import landing pages directly from spy tools such as Adplexity, or you can upload the .zip pages that you have saved on your computer.
You can also, of course, build a brand new landing page from an empty template, but regardless of how you choose to create your landers and how advanced your editing skills are, there is a built-in visual editor that makes the process really easy and does not require any tech skills.
LanderLab also provides all the essential features such as back button or timed redirects, fast loading speed and custom domain names, and all that for a monthly price of $49.
PureLander has been around for a very long time. They offer over 150 templates that are easily editable and customizable. If you can’t find what you’re looking for in their inventory, you can use a landing page ripper or landing page importer to download and edit whatever lander you need.
These are only some of the features available in PureLander and that’s not even the best part about that tool… All of that functionality costs only $25 for a 6 month subscription. Looking for the best value for money deal? This might be it.
ClickFunnels is a website and funnel builder for more advanced affiliates. If you’re running sweepstakes, this tool might be a bit of an overkill, but if you’re running nutra that might be exactly what you need to get some extra conversions.
Clickfunnels allows you to build landing pages from scratch and then connect them into a well tuned funnel. It has a simple drag and drop editor and gives you the possibility to collect emails, create quizzes, or lead your customers through the sale process. Additionally, you can make very specific optimizations for mobile.
Besides being able to integrate third party autoresponders and follow-up email chains, ClickFunnels is perfect for more advanced verticals such as nutra or e-commerce. Monthly ClickFunnels subscription costs $97 for the most basic plan and $297 for the more advanced one. Additionally, for agencies and super affiliates they offer an extremely expanded plan for the monthly price of $2,497.
LeadPages is a perfect choice for non-technical beginners. You don’t have to be a tech person and you don’t have to know anything about coding to fully utilize the functions offered by this tool. The drag-and-drop builder allows you to create and publish professional-looking web pages in a matter of minutes.
Additional functions of LeadPages include easy conversion-optimization for all of your content, various pop-ups, alert bars, and easiness of A/B testing which can make your initial phrase of traffic testing a lot more pleasant.
There are over 200+ high-converting templates to choose from and you get access to an analytics dashboard that will let you gain additional insights into how customers behave on your landers. Unlimited page publishing, leads, and traffic have the monthly price of $37 for a standard plan, $79 for a pro plan and $321 for an advanced plan.
Convertri is best known for its unusually fast loading speed. We all know how important it is to have your landers load fast… and that seems to be the priority for this tool. Also, the page editor lets you take full control over your landers. With no grids or columns you can make a page that’s unlike any other.
Additionally, Convertri offers plenty of ready-made headers, footers, forms and features. Once you’ve done some lander building you can create collections and a library of building elements which will make your next build a lot easier. Or, alternatively, you can just use a dynamic text replacement which lets you use the same page for a variety of similar offers/ ads and the keywords contained in them.
With the split testing, mobile conversion optimization, page importer and a variety of other standard features Convertri costs $99 per month.
Wizzi is yet another premium landing page builder that only requires minimum technical skills to operate. They provide a clear interface, insightful lander performance tracking and fast loading time.
Their infrastructure is built on Google’s Cloud Platform so it provides almost endless possibilities for scaling and expansion that come together with a fast and reliable system. The editor lets you fully customize your pages and auto-optimizes them for all devices. If you face any challenges, you can rely on the extensive documentation, video walkthroughs and on-demand technical support.
Wizzi is a landing page builder designed to easily integrate with other tracking tools, platforms and traffic sources. The lowest plan with up to 500k monthly visits starts at $750 billed monthly.
Unbounce is the perfect solution for both beginner and advanced affiliate marketers. It provides a useful tool for dealing with a lot of similar landers, such as duplicating and editing or simple copy and paste between pages.
Lead generation form builders and two step opt-ins are only some of the many useful functionalities of Unbounce. There are four different plans depending on how advanced you are and their prices are consecutively $80, $120, $200, and $300 per month.
Elementor WordPress Plugin
Elementor is a web page building plugin for WordPress. It works on any theme and lets users build landing pages in a drag and drop manner. No coding skills are required to use the visual editor.
There are hundreds of building themes, add-ons and products that make elementor incredibly functional. Pop ups can be easily made and set up to enhance the experience for every page visitor. From simple lead gen pages to long and professionally looking advertorials, Elementor lets you create unlimited landing pages in a quick and easy way.
The Elementor plug-in is also the only free option on our list. Albeit limited, the basic plan is completely free. More advanced options cost yearly $49, $99 or $199.
Landerize is a lander builder made by affiliate marketers for affiliate marketers. It has been created very recently with the aim to provide only the kind of templates that are proved to be successful in CPA marketing.
Landerize offers over 50 templates but don’t let the smaller number discourage you – the templates provided are carefully selected by super affiliates and work well with the most popular verticals, such as: Sweepstakes, Clickbank, Health, Finance, Lead Gen and more… The landers are optimized and mobile responsive and you easily edit them with a drag-and-drop editor.
For 97 € monthly you can gain access to all of the basic features and templates along with high quality support. For 297€ monthly, however, you get unlimited landing pages and email or tracking integrations which can be especially useful once you expand your business.
Creative fatigue is not something that can be ignored. Overusing your creatives leads to banner blindness which, in turn, leads to lower click-through rates. Just as you wouldn’t want to use the same push and creative as hundreds of your competitors, you shouldn’t overuse ready-made landing pages.
There are many benefits to creating your very own landers and the task isn’t as difficult as it might seem. All you need to do is find a landing page builder that satisfies your needs, research what works best for your offer and create a landing page that attracts enough attention to make users engage.
Hopefully, one of the options we’ve described here might just be the thing you’re looking for!