Landing pages are an integral part of the success of your campaign. A good landing page should:
 

  • Have a crisp and clear call-to-action: The intent of the page should be plain and simple.
  • Require minimal click: One or two should suffice.
  • Have strong imagery: One good picture can say more than a page of text.
  • Have few links: Too many links will result in less click through.
  • Have small amounts of text: Explain things clearly, concisely, and in the shortest way possible.
  • Not contain information that diverts visitors to other pages: Make sure the lander is entirely focused on your offer.
  • Be light: The best landers take around 2 seconds to load

 


Examples:
 

  • Good landing page:
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  • Bad landing page:
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