Campaign Verticals For Traffic Segmentation & Auto-optimization

As you might have noticed, on April 17, we rolled out the Campaign Vertical labels on all active advertisers’ accounts.

Labeling will help us determine the effectiveness of supply partners in each vertical, and thus, algorithmically increase the conversion rates of your future campaigns.

Granular segmentation of traffic means the improved performance of campaigns, more insights coming from your dedicated AMs and stable volumes on targets/sources.

In order to make this transition as smooth as possible, we will be gradually adjusting weights on your running campaigns with assigned verticals to avoid drops in performance and mismatches on your dashboards.

Except for campaign verticals, we are also asking you to let us know if you are using prelanders (or direct link) and what’s the cost model of your offer.

Zeropark Note: Remember: more insights – less money spent on testing and more conversions in the future.

 

 

Cost Model

 

Cost model is the payout model of your campaign or what do you consider as a conversion for yourself.


Examples:

If the purpose of your campaign is to generate leads and you count leads as conversions then your cost model will be CPL. Choosing the correct cost model of your campaign can increase your conversion rate significantly.


Here is the list of available cost models:

  • CPI – cost per install
  • CPA – cost per action
  • CPL – cost per lead
  • CPM – cost per mile/cost per thousand impressions
  • CPC – cost per click

 

Campaign Verticals

 

Below you can find the full list of verticals we have for you. If you think any of them are missing or you are experiencing troubles with the categorization of your offer, don’t hesitate to write to our support. Keep in mind also, that the list you have on your dashboard is dynamic, and you will be presented only with the verticals available for your campaign settings.

Mainstream

The verticals below are available for both mainstream and adult traffic.

Mobile
  • Android – App Smartlink
  • Android – Utility App
  • Android – Dating App
  • Android – Antivirus & VPN
  • Android – Casino & Gambling App
  • Android – Other App
  • Android – Gaming App
  • iOS – App smartlink
  • iOS – Utility App
  • iOS – Dating App
  • iOS – Antivirus & VPN
  • iOS – Casino & Gambling App
  • iOS – Other App
  • iOS – Gaming App
  • Pin Submit – Video
  • Pin Submit – Games
  • Pin Submit – Other
Popular
  • Gambling
  • Surveys & Sweeps
  • Smartlink
  • Sports Betting
  • Crypto Offers
  • Dating
Desktop
  • Desktop – Mac Software
  • Desktop – Windows Software
  • Desktop – Games
  • Desktop Utility – & Antivirus
  • Desktop – VPN
Health and Fitness
  • Nutra
  • Courses
  • Pharmacy
  • Cosmetics
  • Recreational Drugs & Weed
Finance
  • Insurance
  • Loans
  • Investing
  • Real Estate
  • Binary Options
  • Trading
Travel
  • Booking Sites
  • Promos & Deals
Shopping
  • Shopping – Style and Fashion Blog
  • Shopping – eCommerce
  • Shopping – Coupons & Promos
Other
  • Automotive
  • Careers
  • Education
  • Hobbies and Interests
  • Mainstream VOD/Streaming
  • Pharmacy
  • Legal Assistance
  • Video promotions
Adult

The verticals below are available only for adult traffic.

Cams
  • Cams – Straight
  • Cams – Gay
  • Cams – Non-traditional
Tube Sites
  • Adult Tubesite – Straight
  • Adult Tubesite – Non-traditional
  • Adult Tubesite – Gay
Adult Dating
  • Adult Dating – Straight
  • Adult Dating – Non-traditional
  • Adult Dating – Gay
Adult – Galleries
  • Adult galleries – Gay
  • Adult galleries – Non-traditional
  • Adult galleries – Straight
Adult – Other
  • Adult – App
  • Adult – Smartlink
  • Adult – Accessories
  • Adult – Social Networks