Mobile OS Version Targeting
So imagine yourself promoting a newly made mobile game that consumes a lot of smartphone’s resources. There is no need to show your ad to the users with the old versions of the phones. You will be looking for the guys with the new models, who are eager to test their phone’s abilities with the games of the new generation. Or the other situation: you are having way too many non-converting clicks from the older OS versions, and you really want to propagate your ad offer to people with a newer version.
The Mobile OS Version Targeting answers your business needs. It is available for both new and old campaigns in Zeropark. Thanks to the Mobile OS Version Targeting you can reach only the users who actually can accept your offer. Shortly, you can cut down the OS versions you don’t need in your campaigns and stop buying the traffic from them. That action can save your money at the same time you can use it for getting more valuable visits.
To define your Mobile OS Version Targeting for a given campaign, perform the steps:
- Go to the campaign’s view:
- Either edit the existing campaign by clicking the Edit button on the campaign’s Dashboard.
- Or create a new campaign in Zeropark and follow the regular steps in the campaign’s setup.