Source/Target Budget Capping
Source Budget Capping for Push Traffic
The Source Budget Capping feature for Push Ads works similarly to its counterpart for Pop and Domain traffic. However, due to Push Ads’ nature (a click can occur hours after an ad gets served), the source budget for Push should be treated as an estimate as it may differ from the actual spend.
To set your source budget for Push Ads campaign, simply enter the desired value in the Sources daily budget field. The minimum daily budget per source is $20.
Once your campaign is running, and you want to adjust your source budget, you can do it from the top left corner of the campaign report screen.
You can remove the budget cap for individual sources if you don’t want to limit spending on them. Simply press the icon marked red in the screen below. Once the budget cap is taken off, the icon becomes a check mark.
Source/Target Budget Capping for Pop and Domain Traffic
Source/Target Daily Budget allows you to set a maximum daily spend cap on each Source/Target your campaign receives traffic from. Setting this up means that your campaigns will be able to run without the need for constant monitoring, or the worry about sources or targets spending too much.
The Source/Target Daily Budget feature works best for high volume RON campaigns, where you need quick optimization. You can also use it to prevent any anomalies affecting your campaign, such as spikes in traffic volume.
To turn the Source Daily Budget feature on, just follow these simple steps:
- Go to the campaign view and go to the Sources/Target daily budget section.
- Select the Custom option.
- Enter the source budget into the field. It’s just under your campaign bid and can be adjusted at any time.
Once a source in the campaign spends up to this cap, it will stop spending entering a state called Source/Target over budget. This allows you to review the source and decide whether it should be paused or not. If you don’t take any action, the source will start to spend again the next day.