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2023 Consumer trends
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🛍️ Zeropark BFCM ‘22 data
📊 Brand performance statistics





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Dive into the latest consumer trends & Benefit from expert insights to efficiently
plan your digital advertising
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“With the developments of commerce media, we’ve seen B2B and B2C models get closer to each other in terms of what advertising placements and messages are chosen by purchase decision-makers.”
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“BNPL platforms, which have been pretty much non-existent just a couple of years ago, now allow brands and marketers to better drive incremental performance to their businesses while offering a friction-free & seamless consumer experience.”
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“Contextuality has been no. 1 priority for our biggest advertisers, and it’s not going to change. That is why we’re constantly broadening our supply portfolio.”
See what’s trending
this season…
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Top consumer & digital
marketing trends for 2023 -
Actionable tips for brands that want to plan
an efficient advertising strategy for 2023 -
Marketing research findings & insights
on the modern consumer journey in 2023 -
Additionally followed by Zeropark’s internal Black
Friday & Cyber Monday ’22 data report & analysis!