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• “With the developments of commerce media, we’ve seen B2B and B2C models get closer to each other in terms of what advertising placements and messages are chosen by purchase decision-makers.”

• “BNPL platforms, which have been pretty much non-existent just a couple of years ago, now allow brands and marketers to better drive incremental performance to their businesses while offering a friction-free & seamless consumer experience.”

• “Contextuality has been no. 1 priority for our biggest advertisers, and it’s not going to change. That is why we’re constantly broadening our supply portfolio.”