Early insights on

2024 Consumer Trends &
Commerce Media Shopping Journey

🚀 Consumer trends that will dominate 2024

🛍️ Maximizing the efficiency of advertising efforts

📊 Nurturing customers with commerce media

Get an early start on planning your 2024 digital advertising strategy

Dive into our insights on consumer behavior & their preferences towards the advertising market in 2024. Turn these findings into a bespoke marketing strategy to maximize your efficiency for months to come.

Benefit from expert insights to efficiently plan your digital advertising

  • Neill Burton

    Neill Burton

    Director of Key Accounts

    “With the developments of commerce media, we’ve seen B2B and B2C models get closer to each other in terms of what advertising placements and messages are chosen by purchase decision-makers.”

  • Peter Misek

    Peter Misek

    VP of Business Development

    “It was already in 2023 that we noticed the momentum gained by the sponsored content of our demand side partners. It has been signalized to us during industry events and it is reflected in budgets for advertising in 2024.

  • Bartosz Bielecki

    Bartosz Bielecki

    CMO & Director of Business Development

    “It has become difficult to structurize the modern consumer journey, as it is not linear anymore. Our brand partners who entered the commerce media ecosystem use it to cover the entire consumer journey of their ICP, drive new leads, and spread brand awareness.

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See what’s going to be
trending in 2024…

  • Zeropark’s predictions on top consumer & digital marketing trends for 2024

  • Practical advice on developing a winning advertising strategy for the upcoming year

  • Data-backed insights on modern consumer behavior

  • 2024 consumer journey commerce media use case