Get an early start on planning your 2024 digital advertising strategy
Dive into our insights on consumer behavior & their preferences towards the advertising market in 2024.Turn these findings into a bespoke marketing strategy to maximize your efficiency for months to come.
Benefit from expert insights to efficiently plan your digital advertising
“With the developments of commerce media, we’ve seen B2B and B2C models get closer to each other in terms of what advertising placements and messages are chosen by purchase decision-makers.”
“It was already in 2023 that we noticed the momentum gained by the sponsored content of our demand side partners. It has been signalized to us during industry events and it is reflected in budgets for advertising in 2024.”
“It has become difficult to structurize the modern consumer journey, as it is not linear anymore. Our brand partners who entered the commerce media ecosystem use it to cover the entire consumer journey of their ICP, drive new leads, and spread brand awareness.”
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