Understanding Traffic Types in Zeropark

858 600 Bartosz Bielecki

With ad fraud proving to be a real threat to digital advertising, achieving satisfying Lifetime Value rates with your campaigns has become quite challenging. High competitiveness of the market certainly doesn’t make it any easier. But your situation is far from hopeless. Zeropark is here to equip you with the right tools…

Understanding Traffic Types in Zeropark

858 600 Bartosz Bielecki

With ad fraud proving to be a real threat to digital advertising, achieving satisfying Lifetime Value rates with your campaigns has become quite challenging. High…

How Rule-Based Optimization Can Help In Scaling Your Campaigns

1080 753 Jola Cinal

From this article you will learn: What Rule-Based Optimization feature is; How to automatically scale your campaigns; Popular optimization use cases; What results to expect…

Smart eCPA Case Study: How Does Our Automatic Campaign Optimization Work?

2450 1618 Bartosz Bielecki

Bringing automatic ad campaign optimization to Zeropark was one of our biggest ventures thus far. The value of Smart eCPA is so great because it…

Zeropark Traffic Cleanup and What We Learned From It

1080 753 Bartosz Bielecki

You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

1080 753 Bartosz Bielecki

From this article you will learn: What Real-Time Bidding is What a DSP (Demand-Side Platform) is What an SSP (Supply-Side Platform) is What RTB platforms…


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