What Is Real-Time Bidding (RTB), and Why Does It Matter?

1080 753 Bartosz Bielecki

From this article you will learn: What Real-Time Bidding is What a DSP (Demand-Side Platform) is What an SSP (Supply-Side Platform) is What RTB platforms are good for Discovered in 2009, RTB, short for Real-Time Bidding, has turned the performance marketing industry around. Not only has it helped reduce the costs of…

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Zeropark Meets the GDPR

640 446 Bartosz Bielecki

The General Data Protection Regulation (GDPR) is set to come into force on May 25, 2018. This date marks an important deadline for companies not…

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Welcome to the Zeropark Blog!

858 250 Bartosz Bielecki

We are live! Welcome to the grand premiere of the Zeropark Blog, a new go-to place on the web for beginner performance marketers, AdTech geeks…

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What Is Real-Time Bidding (RTB), and Why Does It Matter?

1080 753 Bartosz Bielecki

From this article you will learn: What Real-Time Bidding is What a DSP (Demand-Side Platform) is What an SSP (Supply-Side Platform) is What RTB platforms…

read more

What Is the Difference Between CPM, CPC, CPL, CPA and Other Performance Marketing Pricing Models?

858 250 Bartosz Bielecki

When entering the world of performance marketing, you’re likely to get overwhelmed with tons of different abbreviations and unfamiliar terms. One of the most important…

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