Zeropark Traffic Cleanup and What We Learned From It

1080 753 Bartosz Bielecki

You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if it wasn’t for a major traffic cleanup back in 2017, that left us with just a quarter of the volume we used to have, but also a…

Zeropark Traffic Cleanup and What We Learned From It

1080 753 Bartosz Bielecki

You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

1080 753 Bartosz Bielecki

From this article you will learn: What Real-Time Bidding is What a DSP (Demand-Side Platform) is What an SSP (Supply-Side Platform) is What RTB platforms…

What Is the Difference Between CPM, CPC, CPL, CPA and Other Performance Marketing Pricing Models?

858 250 Bartosz Bielecki

When entering the world of performance marketing, you’re likely to get overwhelmed with tons of different abbreviations and unfamiliar terms. One of the most important…


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