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Cookieless Advertising for a Cookieless World — Programmatic Solutions

Kinga Gawron • 27 Jul, 2023

Being witness to major technological advancements taking place in the last couple of decades, the programmatic advertising industry has slowly…
Future of Programmatic Advertising in a Cookieless World

Kinga Gawron • 27 Jul, 2023

The future of programmatic advertising in a cookieless world is one of the hottest topics for brands and marketers right…
Advertising in the User Privacy Era

Magdalena Bober • 27 Jul, 2023

Browsing the Internet was a relatively private experience until the invention of cookies. Since then, the advertising industry has made…
How to Use Media Outreach to Boost Brand Exposure

Łukasz Pośpiech • 10 May, 2023

Media outreach is a powerful way to get featured on sites where people matching your ideal customer profile spend their…
2023 consumer trends: Zeropark commentary & insights report

Łukasz Pośpiech • 28 Feb, 2023

The modern customer is constantly evolving, and for the past few years, Zeropark has encouraged professionals to be on the…
How to Measure Performance in a Cookieless World

Łukasz Pośpiech • 14 Feb, 2023

The cookieless future is coming, and with it comes a challenge for marketers: how to measure performance in an environment…

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