Results for „”: Case Study: Using Media Planner in your Commerce Media PPC Bidding Strategy Łukasz Pośpiech • 04 Aug, 2023 In January 2023, the Zeropark Team launched the Media Planner tool, allowing advertisers interested in commerce media supply to access… What is Commerce Media and Why it’s Changing Digital Advertising? Łukasz Pośpiech • 04 Aug, 2023 You probably have seen how the term “commerce media” has been gradually taking over industry-oriented outlets. Why? Because it changes… Buy Now Pay Later Marketing: Brands and Market Overview Łukasz Pośpiech • 27 Jul, 2023 As the Buy Now Pay Later market continues its impressive growth in 2023, entering the BNPL industry advertising opportunities is… The Importance of Brand Safety in Digital Advertising – Brand-Safe Solutions Magdalena Bober • 27 Jul, 2023 Rapid changes swept over the world in 2020. Apart from the socio-economic consequences of the pandemic, the advertising industry was… What are Browser Cookies? The History of Cookies in Digital Advertising Magdalena Bober • 27 Jul, 2023 The Internet has come a long way since its humble beginnings in the 1960s. While the original purpose of the… Cookieless Advertising for a Cookieless World — Programmatic Solutions Kinga Gawron • 27 Jul, 2023 Being witness to major technological advancements taking place in the last couple of decades, the programmatic advertising industry has slowly… 1 2 3 4 5 6 7 8 9 Filter posts by tags Advertising Advertising strategies Affiliate marketing AI Optimization Awards Banner Advertising Black Friday Brand Safety Case-study Commerce Media Compliance Consumer Insights Cookies Domain Advertising Futureproof Influencers Monetization Omnichannel Partner Content Publishers Resources Social Show More Follow The Signal Subscribe to The Signal newsletter by Zeropark & stay on top of the latest trends with industry updates delivered straight to your inbox! Success! Thank you for subscribing to The Signal Newsletter.
