Profit from the Holiday Season with Push Notification Ads

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If you’re in affiliate marketing, late November and early December are – or at least should be – the busiest period of the year for you. The holiday season preceded by Black Friday and Cyber Monday makes people much more likely to take advantage of e-commerce offers. Combining this fact with an…

Smart eCPA Case Study: How Does Our Automatic Campaign Optimization Work?

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Bringing automatic ad campaign optimization to Zeropark was one of our biggest ventures thus far. The value of Smart eCPA is so great because it…

Zeropark Traffic Cleanup and What We Learned From It

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You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

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From this article you will learn: What Real-Time Bidding is What a DSP (Demand-Side Platform) is What an SSP (Supply-Side Platform) is What RTB platforms…

What Is the Difference Between CPM, CPC, CPL, CPA and Other Performance Marketing Pricing Models?

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When entering the world of performance marketing, you’re likely to get overwhelmed with tons of different abbreviations and unfamiliar terms. One of the most important…


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