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Commerce Media: Shoppers in the Digital Customer-Centric Advertising

Łukasz Pośpiech • 04 Aug, 2023

The reason behind commerce media solutions and ecosystems is of course to make marketers’ (be it Media Buyers, Affiliates, Agencies,…
Case Study: Using Media Planner in your Commerce Media PPC Bidding Strategy

Łukasz Pośpiech • 04 Aug, 2023

In January 2023, the Zeropark Team launched the Media Planner tool, allowing advertisers interested in commerce media supply to access…
What is Commerce Media and Why it’s Changing Digital Advertising?

Łukasz Pośpiech • 04 Aug, 2023

You probably have seen how the term “commerce media” has been gradually taking over industry-oriented outlets. Why? Because it changes…
Buy Now Pay Later Marketing: Brands and Market Overview

Łukasz Pośpiech • 27 Jul, 2023

As the Buy Now Pay Later market continues its impressive growth in 2023, entering the BNPL industry advertising opportunities is…
The Importance of Brand Safety in Digital Advertising – Brand-Safe Solutions

Magdalena Bober • 27 Jul, 2023

Rapid changes swept over the world in 2020. Apart from the socio-economic consequences of the pandemic, the advertising industry was…
What are Browser Cookies? The History of Cookies in Digital Advertising

Magdalena Bober • 27 Jul, 2023

The Internet has come a long way since its humble beginnings in the 1960s. While the original purpose of the…

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