The 2020 Affiliate Marketing Trends — Q1

858 600 Kinga Gawron

Affiliate marketing is one of the most dynamic and highly profitable branches of digital marketing, there’s no doubt about that. The question of How much is the affiliate marketing industry worth? popped more than 24 million times on Google search and according to IAB (Interactive Advertising Bureau) — it’s worth well over…

Zeropark Traffic Cleanup and What We Learned From It

1080 753 Bartosz Bielecki

You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

1080 753 Bartosz Bielecki

From this article you will learn: What Real-Time Bidding is What a DSP (Demand-Side Platform) is What an SSP (Supply-Side Platform) is What RTB platforms…

What Is the Difference Between CPM, CPC, CPL, CPA and Other Performance Marketing Pricing Models?

858 250 Bartosz Bielecki

When entering the world of performance marketing, you’re likely to get overwhelmed with tons of different abbreviations and unfamiliar terms. One of the most important…


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