In the industry flooded with AI buzzwords, we’re proud to announce a new & tangible agentic feature for advertisers.
Commerce Media moves fast. The tides and the users change, so accuracy in campaigns is now the highest priority. To aid advertisers, Zeropark just released the Agentic AI-Powered Optimization layer to boost performance and save time for those who run campaigns.
It all comes down to improving and accelerating how your demand meets supply.
It’s not about AI-generated ads. It’s about making our growing supply available to automatic agents for smarter and quicker analysis. In Zeropark Commerce Media, AI is the engine under the optimization hood, powering easier ROAS growth.
However, our headliner remains a safe and high-quality traffic. Unlike most trends, our AI feature is a practical and precise solution that:
- limits your manual effort,
- allows you to adapt to the live context of user behavior and preferences
- gives you space to explore new options
What is the Agentic AI Optimization in Zeropark?
The new feature adds a layer to how you can grant 100% efficiency to your campaigns. AI agents can analyze your options, drive more context to your ads, and give you space for faster and agile optimization.
The project will be piloted with chosen advertisers only!
It’s simple and intuitive:
1. Access to the MCP (Model Context Protocol), which connects you to our supply database. The integration is straightforward but requires server-to-server communication and agent configuration.
2. Create campaigns with MCP serving as an interaction level to act more quickly and efficiently.
“This marks a pivotal step toward the next evolution of programmatic advertising. By enabling AI agents to interact directly with our inventory, Zeropark becomes a dynamic environment where campaigns can be adapted on the fly, maximising precision and performance.”
Antonio Marinetto, Senior Product Manager
Zeropark advertisers will still be free to configure and optimize campaigns manually, but the agentic interactions now allow to benefit from real-time performance metrics and placement-level feedback loops.
See the project documentation to find out more.
Who can use it?
The solution was designed for Commerce Media advertisers of all sizes and is available across the entire Zeropark Commerce Media traffic ecosystem.
You’ll be able to adapt dynamically to data availability and campaign type while remaining in control over exclusions, pacing, and ad rotation. Test it after an easy integration.
What’s Model Context Protocol?
MCP (Model Control Protocol) is an open protocol that standardizes how applications provide context to large language models (LLMs). Think of MCP as the USB-C port for AI applications. It’s a universal bridge connecting advertiser systems with the Commerce Media supply chain.
It enables AI agents to fine-tune campaigns in real time. With MCP, seamless collaboration between platforms and AI-driven decision-making becomes possible, unlocking faster, smarter campaign optimization.
Key benefits of Agentic AI optimization
✔️ Save time: Find the best traffic faster, without manual search
✔️ Optimize smarter: Rely on data-backed suggestions instead of guesswork
✔️ Stay agile: Adjust and scale your campaigns with more confidence
After the integration, you’ll be able to find optimized traffic suggestions.
✔️ Immediate traffic suggestions based on your campaign setup
✔️ No additional configuration
✔️ You stay fully in control of final targeting decisions
👉 Match your targeting preferences with Zeropark Commerce Media supply
👉 Minimize the learning curve. MCP gives you instant access to supply insights.
Why did we build the Agentic AI feature?
For years now, Zeropark Commerce Media defined pinpoint targeting as core to how we help brands grow. It provides more value for both advertisers and publishers, bringing relevancy and quality.
In simpler words: better targeting allows a more efficient budget use, rewarding quality supply and driving sales. This feature is designed to bring value to all sides in the Zeropark Commerce Media ecosystem.
It’s only a beginning
Agentic campaign optimization is the first step in our AI-powered roadmap. We’re continuing to build features that will make ads management even smarter and faster for all Zeropark advertisers. Stay tuned!
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