2023 Consumer trends

& Zeropark’s BFCM ‘22 data report

Benefit from expert insights to efficiently
plan your digital advertising

• “Over the years we have noticed that modern consumers are now increasingly expressing interest in trusted brands or platforms after receiving positive experiences.”

• “BNPL platforms, which have been pretty much non-existent just a couple of years ago, now allow brands and marketers to better drive incremental performance to their businesses while offering a friction-free & seamless consumer experience.”

• “Contextuality has been no. 1 priority for our biggest advertisers, and it’s not going to change. That is why we’re constantly broadening our supply portfolio.”