Can you believe it, we are already in the second quarter of the year? What does it mean to your business? Which affiliate marketing offers should you choose to promote? Which trends do you need to follow and what dates should you mark red in your calendar? In this article, you will find answers to all of those burning questions.
Choosing wisely the best affiliate marketing offers to promote is like getting the pole position for an F1 racing driver. Of course, it doesn’t guarantee the first prize, but it might make your job easier and boost your performance significantly.
If you need some tips on how to do it smoothly in Q2 2021, better fasten your seatbelts.
Ready, steady, go!
How to Select the Best Affiliate Marketing Verticals?
Being a successful affiliate marketer is a 24/7 job.
Setting up and optimizing campaigns is just a part of it. Following the industry’s trends, analyzing competition and your own performance is equally important. It all gives you the knowledge necessary to choose offers which are attractive at particular times of the year.
To select the best affiliate marketing verticals for the second quarter of 2021, let’s analyze what’s trending at the moment (from Zeropark’s clients’ point of view), let’s have a look at historical data and check out the biggest (read: potentially profitable) upcoming events.
What Does Historical Data Tell Us About Q2 Trends?
Carl Edward Sagan, the famous American astronomer, and science popularizer used to say that “you have to know the past to understand the present”. The same applies to affiliate marketing.
Trying to predict what will make the industry hot in the next couple of months, first, take a look at the top converting verticals from the second quarter of the last two years (redirect traffic only).
Q2 2018:
- Adult
- Antivirus
- Lead generation
Q2 2019:
- Downloads
- Shopping and travel booking sites
- Survey and sweeps
Q2 2020:
- Lead Generation
- Downloads
- Antivirus
There aren’t significant changes between the hottest verticals of 2018 and 2020. And it’s totally understandable, for even in such a fast-changing business environment as affiliate marketing, if some have proved to work, they continue to work. Therefore we’ll concentrate on these.
As we can see, downloads, lead generation, and shopping site campaigns tend to make a lot of profits in Q2. Further analyses show that the number of conversions went up noticeably (comparing to Q1/2020). What is more, they performed great also in Q3.
Surveys and sweeps took the final place on the podium. It’s not a coincidence. It’s been one of the best-converting verticals in Zeropark for a while and a safe choice (like e.g. downloads) for our clients.
Learn about the best performing verticals in 2021! Read here.
Calendar of Affiliate Marketing Offers to Promote in Q2
Wise affiliate marketers perfectly know that they need to seize any opportunities to outperform their competitors and catch their potential clients attention just in time. They know it’s crucial to make an offer that fulfills their needs and dreams just when they think about one.
To get that knowledge you can buy yourself a black cat and a crystal ball or… just check your calendar. You don’t need a supernatural affiliate sixth sense to figure out that in every Q4 people will spend money on e-commerce during Black Friday, Cyber Monday and the holiday season, right?
Well, it’s not so obvious to observe in Q2, but still doable.
In April, “Happy Easter” may have a double meaning for affiliates with perfectly crafted e-commerce and travel offers. It’s time when lots of customers not only go shopping but also come back home to their family and friends – or skip traditional holidays flying for a couple of days to the sunny beaches.
E-commerce Opportunities to Boost Your Affiliate Efforts
Moving to May and June there are at least a couple of sports events worth marking red in every affiliate calendar – UEFA Europa League and Champions League finals, the Stanley Cup and NBA finals are just a sample of opportunities for sports betting campaigns with huge marketing potential.
During Q2 there will be also some e-commerce events you should pay attention to.
Memorial Day is a federal American holiday established to remember and honor those who died while serving in the United States Armed Forces. It’s an annual holiday celebrated on the last Monday of May (this year – May 27th). It’s also a massive… e-commerce event with lots of special offers e.g. for clothes and home appliance deals.
Talking about shopping sprees. Do you know when statistical parents get gifts from their children? According to Google Trends, there are two major occasions apart from birthdays – Christmas and Mother’s/Father’s Day.
Yep, you’re right, only X-mas is not in Q2. I think you know what to do about it.
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