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• “With the developments of commerce media, we’ve seen B2B and B2C models get closer to each other in terms of what advertising placements and messages are chosen by purchase decision-makers.”

• “It was already in 2023 that we noticed the momentum gained by the sponsored content of our demand side partners. It has been signalized to us during industry events and it is reflected in budgets for advertising in 2024.”

• “It has become difficult to structurize the modern consumer journey, as it is not linear anymore. Our brand partners who entered the commerce media ecosystem use it to cover the entire consumer journey of their ICP, drive new leads, and spread brand awareness.”