If you’d like to try your luck with adult marketing, then it’s probably one of the best ideas you’ve ever had. Right after choosing to read this article, of course. 

And although we’re not going to treat you to any vivid or flamboyant imagery, we’re still going to stimulate that thirsty brain of yours. 

How exactly are we going to do that? 

Read below for an ultimate list of the best sources of adult traffic and learn how to make money with it in 2022…

How to make money with adult marketing? 

Adult marketing or adult advertising covers a broad spectrum of adult-related content. It ranges from the promotion of adult entertainment services, adult products (lingerie, toys, cosmetics), live cams, and sex chats, to adult streaming/VOD platforms or male enhancement products. And even though it may seem a secretive business, it’s not.

“It’s said that there’s no such thing as a free lunch, but there’s definitely such thing as free porn.” by Highsnobiety

And yet, the adult niche is an insanely lucrative business. Actually, despite various limitations and restrictions imposed on adult content and adult advertising throughout the years, it’s one of the longest-running and durable niches in internet marketing. 

Can You Really Make Money With Adult Ad Networks?

The simple answer, yes! The adult niche is always high converting, in fact roughly 30% of all internet traffic can be attributed to some kind of adult web traffic. There is more traffic to adult sites than some of the biggest websites online such as Netflix, Amazon, and eBay. So, if there was ever a reason to get into adult advertising, this is it.

Obviously, this is a huge opportunity to make money but this also comes with competition. But that just means you need to optimize your campaigns to stay ahead of your rivals.

Do you think you’ve got what it takes to make money with adult traffic?

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How to choose adult ad networks?

Knowing how to choose the best source of traffic for your advertising business is key. When it comes to choosing the right adult ad network (or networks), marketers need to remember about a few additional things.

Here’s a handy list of the most important factors to consider:

• What category of adult advertising does your offer/product belong to?
• Are you going to target adult websites only?
• Or can your offer/product be promoted on mainstream channels, too?
• Does the offer/product come with restrictions or limitations connected to adult advertising?
• What’s your main objective for advertising the offer/product — generating leads, revenue, or raising brand awareness?
• Who’s your target audience?
• What are your consumers interested in?
• Where are they from? 
• What’s their financial situation?
• What’s your level of advertising experience?
• What’s your campaign budget?

Answering these questions can actually help you decide on which adult ad network best suits your advertising needs. All of the traffic sources mentioned in this article offer adult traffic placements, yet each offers a different kind of adult inventory. That’s why it’s important to know what you’re looking for and choose accordingly, thus saving yourself time and money.

And if there are any other questions related to adult advertising that you always wanted to know but were too afraid to ask, we recommend penetrating the subject even deeper by reading this affiliate marketing guide to adult advertising.

List of top adult traffic sources for 2022

Trusting that the adult niche has no more secrets for you, and you’ve got all the information that your heart desires, now it’s time to go through the ultimate review of the top adult traffic sources in 2022. Starting with…

1. TrafficJunky

TrafficJunky is naturally one of the key advertising networks when it comes to adult advertising. If you’re a digital marketer looking to display your ads on some of the world’s biggest porn websites, then this Canada-based company offers exactly what you need. 

It has vast amounts of adult traffic opportunities, a variety of formats and sizes to best engage your audience, cross-device targeting, global reach, and a team of adult advertising experts. Also, it enables more freedom when it comes to the creation or customization options of your ad specs than any other adult traffic ad network on the market. 

TrafficJunky in numbers:

• 150 million daily average visits.
• 3 billion daily ad impressions.
• 78% male vs. 22% female audience.
• +20 GEOs are available.
• 14 times more daily ad impressions than YouTube.

Advertising and targeting options summary:

• Top publishers: Pornhub, RedTube, YouPorn, 8Tube
• US, UK, DE, FR, CA are the top-performing GEOs.
• A variety of related verticals: gaming, gambling, food delivery, health & beauty, dating, adult live cams, adult VOD/PPV.
• Available targeting options include cross-device targeting, auto-optimization options, time/day targeting, keyword targeting, flexible geo-targeting, ISP database, flat and/or bidding pricing models, sexual preference targeting, frequency capping, API. 

2. ExoClick

ExoClick is one of the biggest advertising networks in the world, offering a whopping 8 billion ad impressions daily and +20 various ad formats. Also, it’s mainly an adult-oriented ad network. That and its interesting targeting and retargeting mechanisms give marketers a unique chance for obtaining premium adult traffic for their ad campaigns globally and cross-device. 

Talking about ExoClick’s mechanisms and what the company offers, there are a few things to be noted. First, this adult traffic source gives advertisers access to the world’s largest adult traffic inventory. Second, the behavioral targeting or re-targeting option allows you to follow up on specific users who have already shown interest in your product or service. Next, the variety of ad types presents the opportunity to target users from different angles and on different levels of engagement or activity. 

ExoClick in numbers:

• +8 billion daily ad impressions daily
• +248 billion geo-targeted ads monthly
• 65,000 desktop/mobile publisher platforms
• 70% mobile, 30% desktop
• +30 GEOs available
• +20 ad formats available

Advertising and targeting options summary:

• Top GEOs include US, UK, CA, DE, FR, ES, IT.
• A variety of related verticals: dating, live cams, nutra, gaming.
• Apart from an extensive list of targeting options, behavioral targeting and retargeting are available.

3. TrafficStars

TrafficStars is known to offer premium adult traffic for all marketers and media buyers interested in this lucrative niche. If you’re looking to get exclusive adult traffic ad placements and advanced advertising solutions, then this ad network is surely one of the better-known adult traffic sources. This is mostly thanks to smaller adult platforms such as xHamster, which have a surprisingly large global reach.

Another strong item on the TrafficStars menu is a wide selection of available advertising formats ranging from the classic banner, push, or native ads to video IM siders to video X pre-rolls.

TrafficStars in numbers:

• 3 billion ad impressions daily
• 65% mobile, 35% desktop
• 8 ad formats are available 
• +10 GEOs available

Advertising and targeting options summary:

• Most known porn website: xHamster.
• Top GEOs include US, DE, UK, FR, IN, JP, IT, BR, CA, ES.
• A variety of related verticals include dating, adult cam/VOD, nutra, gaming.
• Other features: vast targeting, varied pricing, exclusive marketplace, programmatic API.

4. Zeropark

Zeropark is an industry-leading self-serve platform for digital marketers. Although we don’t specialize in adult traffic exclusively, Zeropark is able to provide its clients with top-quality adult traffic meant for both adult-only and/or mainstream channels. In that way, Zeropark enables its clients to tap into greater ad inventory and reach various types of audiences. 

Apart from the traffic coming from adult sources, there’s a number of other campaign verticals available. Many of which (nutra, male enhancements, or downloads to name a few) offer traffic placements that prove profitable for those looking to enter the adult audience niche. That’s why, to provide high-quality traffic to Zeropark’s advertisers, and an excellent user experience for our publishers and their audiences, thorough policy guidelines and procedures are set in place. 

To top things up, Zeropark offers one of the largest ad inventories available on the market right now, as well as advanced targeting, automation, and optimization options. All this gives Zeropark a top spot among some of the best advertising networks in the ad-tech industry. And surely, one of the top placements when it comes to adult traffic sources in 2022.

Zeropark in numbers:

• 3,5 billion ad impressions are served daily
• + 5000 active advertisers
• 37 700 running campaigns
• +20 GEOs available

Advertising and targeting options summary:

• Top-quality adult or mainstream sources.
• Adult traffic exact/broad keyword or URL targeting (Pornhub, xHamster, RedTube).
• Top GEOs include US, CA, UK, LATAM, DE, FR, IT, SE, TH, PH, ID.
• A variety of related verticals include nutra, male enhancements, downloads, antivirus, gaming, casino/gambling.
• Other features: robust targeting, Traffic Calculator, multiple ad formats, exclusive marketplace (adult traffic offers and/or other affiliate marketing software deals) & programmatic RTB.

5. Traffic Factory

Traffic Factory’s inventory comes from both exclusive and non-exclusive sources, among which are some of the biggest adult sites on the web — xvideos.com and xnxxvideos.com. Surely this can explain why it’s considered one of the top adult traffic sources available on the market. And although they claim to be the pioneer of RTB advertising they may be a bit dated (just like the Traffic Factory’s self-serve platform interface to tell you the truth), their 6 billion ad impressions served daily are definitely impressive. 

What makes Traffic Factory one of the go-to places for all those who want to monetize their offers using adult traffic is definitely the ad network’s reach. Traffic Factory offers some of the biggest adult traffic volumes on the market, which translates into some of the biggest monetization opportunities available for adult advertising. 

Traffic Factory in numbers:

• 10 years of experience on the market
• 6 billion daily ad impressions
• 200 million daily visitors
• 8 ad placements are available 
• 87% mobile traffic, 12% desktop traffic, 1% feature phone

Advertising and targeting options summary:

• Top adult websites: xvideos.com and xnxxvideos.com
• Available targeting options include cross-device targeting, day parting, budget capping, frequency capping, custom display rate, re-impressions, global GEO targeting, and GEO-fence targeting.

6. EroAdvertising

EroAdvertising is an ad network specializing in adult traffic only (as the name suggests). This self-serve platform provides both traffic monetization tools and deep targeting options. The company has surely grown to become a major adult advertising platform and is known to get just the right kind of traffic for their clients.

Providing billions of ad impressions daily across various ad formats (such as pop, redirects, banner, and native ads), Ero Advertising offers a large inventory of adult traffic. Placements come from all over the world, with geo-targeting available for almost 200 countries on multiple devices. Additionally, its exclusive Geomatic ad tool automatically displays ad creatives based on the niche and geo-location chosen by media buying teams. It’s definitely one of the top adult traffic sources offering advanced tech solutions and vast adult traffic opportunities.

EroAdvertising in numbers:

• +15 years of experience on the market
• Billions of ad impressions are served daily
• 200 countries available
• +10 ad formats available 

Advertising and targeting options summary:

• Available targeting options include language targeting, cross-device targeting, day parting, group targeting, and geomatic targeting.

7. Adsterra

Adsterra is one of the top ad networks connecting advertisers and publishers from all over the world. It offers more than a billion ad impressions daily and helps to target almost 250 countries globally. This platform allows for maximum reach with cross-device targeting and advanced optimization solutions while offering a number of available ad formats (pop, push, native and social ads included). What’s also important is that Adsterra offers more than just adult traffic, there’s a number of verticals available. 

Still, its rich inventory of ad formats, including native and social traffic, is often mentioned to be one of Adsterra’s biggest advantages. Add adult advertising possibilities and such a combination can surely bring profitable results. 

Adsterra in numbers:

• 1 billion ad impressions served daily
• +18 000 publishers
• +20 targeting filters available
• +6 ad formats available 
• +9 verticals available

The above list of top 7 adult traffic sources is a careful selection of industry-proven ad networks that provide high-quality traffic and a top-notch experience for all parties involved. Naturally, there are some traffic sources available on the market, each offering different options and levels of service. Given the number of available adult networks, each advertiser should find one that meets their needs and offer just the kind of traffic, targeting, and ad formats they need.

The best affiliate offers for the adult and dating niche

Naturally, yet another crucial element to the success of your adult advertising affiliate ventures is the actual offer.

Again, depending on the traffic source or ad network enabling adult traffic, there might be various restrictions and limitations put in place regarding the offer. And vice versa, there might be certain rules pertaining to an offer that a given affiliate network or an adult content affiliate program established. 

No matter who sets the rules, one thing is clear when it comes to adult advertising — if it’s not compliant, it will be banned. 

To avoid this silly yet frequent mistake, which often leads to losing money, it’s best to get your offers from trusted affiliate programs or networks and run them with trusted traffic sources. 

Some of the industry’s tried and tested affiliate programs and networks offering adult traffic offers (including dating, cams, adult VOD, male enhancement, and many other sub-categories) can be found in Zeropark’s Offer Wall section, a premium marketplace offering exclusive deals brought to you by the industry finest. 

Since Offer Wall is only available for Zeropark customers, you may want to have a look at the affiliate marketing guide to adult advertising bringing you a sneak peek into Offer Wall’s inventory of adult advertising offers and opportunities.

Conclusions 

Taking a look back at everything we’ve just discussed here, we believe it’s safe to say that the adult advertising business is an opportunity not to be missed, especially in the affiliate marketing industry.

“Sex sells because it attracts attention. People are hardwired to notice sexually relevant information, so ads with sexual content get noticed.” Business News Daily

And as 2020 proved to us, the demand is only growing…

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Kinga Gawron