We’re in the middle of May, and it’s time for the biggest live music event in the world. So, if you’re in the affiliate marketing business, it’s also high time to prepare outstanding campaigns and make money on this year’s Eurovision Song Contest.
The Eurovision Song Contest 2021 will take place in Rotterdam, Netherlands, and will last from Tuesday, May 18th, until the grand finale on Saturday, May 22nd.
No matter what your music taste is, you can’t ignore this event.
Still asking yourself why?
Because it is much more than a festival of simple ear-catching pop songs and (quite often) fantastically dressed-up performers. You might have forgot the song, but it’d be hard to forget that performance:
The Eurovision Song Contest in Numbers
It’s more than just a music show. It’s an international phenomenon. Just take a look at some of its characteristics and key stats:
- The event influences more than 40 markets across the globe.
- It gathers 180-200 million viewers each year.
- Despite its name, it’s popular not only in Europe, but reaches a worldwide audience.
- It’s not one, but actually three events in five days (two semi-finals and final contest)
- The first show was held in… 1956. Watching it is a tradition, and it might also become a long-time investment for marketers of all kinds.
According to the organizers, with around 186 million viewers the Eurovision Song Contest was the world’s biggest live music event in 2018 with 35.8% TV audience share. It’s more than twice as much as the average prime-time viewing share for those channels. Just to compare — the Super Bowl game gathered in the USA 98.2 million viewers, and the Oscars ceremony — less than 30 million viewers.
That’s impressive, right?
Let’s find out how you can significantly increase your affiliate marketing performance during the show.
The Game of Thrones like the Eurovision Song Contest
No doubt Q2 is a great time for betting campaigns. Millions of soccer fans from all over the world are still thrilled after the UEFA Champions League semi-finals, with the most important games of the season scheduled to June 2021.
Punters are also awaiting other huge sports events, with the UEFA Europa League, NBA and NHL finals happening this year, too. Even despite the COVID-19 restrictions still in force in most of the countries. Still, with well-crafted campaigns, it may be harvest time for many affiliates.
But as you perfectly know, betting is not reserved just for sports. With popular odds concerning, for example, the outcome of Game of Thrones, or shows like Britain’s Got Talent, there’s plenty of room for the world’s most beloved song contest. These are examples of so-called specials (or novelty) betting. Simply put, it means gambling on something that is not related to sport.
Ready? Let’s talk about your potential profits.
Make Money with the Eurovision Betting Campaigns
Bearing in mind the scope and impact of Eurovision on several dozens of markets around the world, it’s not a surprise that the contest is one of the most popular non-sport related events among gamblers in the middle of May.
The chart above shows us how the Eurovision Song Contest betting trends in Google search annually at that time of the year. If you’re in the affiliate marketing business, you simply can’t miss such an opportunity and at least try to grab a piece of that cake for yourself. Even with the visible decline in the 2020 season due to the coronavirus pandemic.
Browsing through betting sites proves how big and popular the event is. There’s a wide range of presented odds — from regular ones (who will win or finish last) to more complex and sophisticated options. Once again, remember it’s not just a music show. In recent years it’s getting more and more influenced by international issues, like the Russia – Ukraine crisis, rising the popularity of betting campaigns in Eastern Europe.
Politics rules the world. Even the world of showbusiness.
Boost Your Efforts with Push Notification Ads
Abba’s Waterloo is one of Eurovision’s evergreens and still a safe choice for radio DJ’s around the world. When it comes to the fast-changing advertising industry, there are no golden hits that will last for ages, rather seasonal trends.
If you are looking for one that is currently on top, stick to push notification ads. We recommend it especially for affiliate betting campaigns, not only due to its potential high ROI, but also because it well-suited to gambling (including sports betting and others) ads.
Long story short, survey and sweeps (including vouchers), dating, casino and gambling (including sports betting), downloads, and finance (including insurance, loans, real estate, investing), are the best-converting verticals for push ads at the moment.
Searching for tips concerning push ads? Check out our previous articles to better understand:
- The basics of push notification traffic.
- Push campaign optimization strategies.
- Learn how to craft a copy that converts.
- Or find out the hottest trends in push notification ads creatives!
It’s Not Only About Betting Campaigns
The Eurovision Song Contest is an international phenomenon with millions of viewers not only from Europe, but also from Asia, Australia (you may find it surprising, but Aussies do take part in the competition and they just looooove following the drama), and other parts of the world.
The marketing potential of the event is enormous, therefore many affiliates take various advantage of it, that is other than just the gambling business opportunities. Streaming sites, e-commerce, or… anything Eurovision-themed may be a good idea for creative individuals.
How to Profit From Eurovision — Key Takeaways
- Take advantage of betting campaigns opportunities.
- Stick to push notification ads (high ROI, perfectly crafted for gambling).
- Target your audience well. We suggest Eastern European countries, Asia and Australia.
- Conduct a lot of A/B testing, find what works best for you.
- Pay attention to the contest schedule, prepare your campaigns on time.
- Don’t hesitate to try other verticals like streaming sites or e-commerce.
Open up. This is the motto of the Eurovision Song Contest 2021. It’s perfect not only for its participants but also — affiliate marketers. Optimize your campaigns and… open up to profits!