Cookieless Advertising for a Cookieless World — Programmatic Solutions Kinga Gawron • 27 Jul, 2023 Being witness to major technological advancements taking place in the last couple of decades, the programmatic advertising industry has slowly… How to Measure Performance in a Cookieless World Łukasz Pośpiech • 14 Feb, 2023 The cookieless future is coming, and with it comes a challenge for marketers: how to measure performance in an environment… Facing Chrome User-Agent Reduction Łukasz Pośpiech • 17 Oct, 2022 Catering to user preferences rarely means catering to marketers’ needs. And if you’re a regular on Zeropark Blog, then you… Best Ways to Detect Bot Visits and Ad Fraud in Performance Marketing Łukasz Pośpiech • 06 Sep, 2022 It’s obvious that as an advertiser, you do not want to see any bot traffic. The same applies to every… Performance Marketer’s Take: Should You Enter Metaverse Advertising? Łukasz Pośpiech • 24 May, 2022 The sails are up, and the boat is ready to set off on the new Metaverse adventure which will potentially… Desktop vs. Mobile Audiences — What Works Best in 2023? Gabriela Cendrzak • 28 Feb, 2022 The big mobile vs. desktop debate keeps dividing even the most experienced of marketers. For a long time, there was… 1 2 3 Follow The Signal Subscribe to The Signal newsletter by Zeropark & stay on top of the latest trends with industry updates delivered straight to your inbox! Success! Thank you for subscribing to The Signal Newsletter.
