Summertime is just around the corner. It’s the last call for anyone who wants to lose weight and look good in their swimsuit. For affiliate marketers, it’s the perfect opportunity to put some Benjamins in their pockets with well-crafted last minute Nutra campaigns.
“When we lose twenty pounds, we may be losing the best twenty pounds we have! We may be losing the pounds that contain our genius, our humanity, our love, and honesty” – Woody Allen.
The Majority of People Want to Lose Weight
Ok, Woody, I got your point. Our world would be a better place to live in if we all accepted ourselves. But it’s easy to say when you’re skinny, have ridiculous metabolism and never experienced one of those situations:
We’d all place a bet that most people are not satisfied with their body weight (nearly 90% of women according to this survey). At least from time to time, they try different types of diets, exercises or supplements. Some of them work out and eat healthy food on a daily basis (lucky them), but most of us have… occasional motivation.
The U.S. Weight Loss Industry in Numbers
It’s not a coincidence that diet specifics or gym memberships are extremely popular twice a year. In January, as a result of New Year’s resolutions, and in May and June, just before summertime kicks off.
As we are just before the holiday’s season, it’s a last minute opportunity for affiliates to earn some green with their diet-themed campaigns. Not persuaded yet? Here are some strong numbers regarding the weight loss industry in the USA presented by Market Research that might change your mind.
- In 2018 the U.S. weight loss market hit a new peak with $72.7 billion
- It grew at an estimated 4.1% from $69.8 billion (year to year)
- Forecasts show that till 2023 it will annually grow by 2.6%
Quite impressive. Let’s see how you can take a piece of it for yourself and improve your affiliate marketing performance in the upcoming weeks.
What Nutra Vertical is And How to Cash It?
First of all, we have to explain what we are talking about.
Nutra is an abbreviation of nutraceutical or nutritional supplement (dietary supplements and food additives).
Knowing the popularity of not prescription drugs, it’s not a surprise that Nutra is one of the most popular verticals among Zeropark clients with top niches such as health supplements, skin & hair care, brain enhancement, weight gain (e.g. for body-builders), male enhancement pills, and – naturally – weight loss.
Before you start your first Nutra campaign, check the regulations in different GEOs concerning selling such supplements and make sure you use adult traffic for adult items. It’s always wise to play fair.
What Historical Data Tell Us About Nutra Campaigns?
History matters, right? Even in such a fast-changing environment as affiliate marketing, it may give us a glimpse into possible trends. We did some research to find out which GEOs went best with Nutra campaigns for our clients in 2018 and in the first five months of 2019.
Top 3 GEOs by conversions in 2018 for push ads:
Top 3 GEOs by conversions in 2019 for push ads:
- United States
Top 3 GEOs by conversions in 2018 for redirect (mostly pop):
Top 3 GEOs by conversions in 2019 for redirect (mostly pop):
- United States
Recent trends (May 2019): India – for push ads, United States – for pop campaigns.
How to Run a Successful Nutra Campaign with Zeropark
Targeting, optimization, and the correct timing – those are key elements you need to pay attention to while crafting any affiliate marketing campaign.
We already know what the trending GEOs for Nutra campaigns are. Now, let’s concentrate on other important targeting and optimization tips. Most of the best-converting offers that ran in Zeropark (both push and pop) were RON, mobile and for Android users (version 4.0 and newer).
Remember also about day parting, and daily budgets so as not to spend all your cash on traffic that’s not converting. To find what works best, conduct lots of A/B testing.
If you need more tips on how to run successful campaigns in Zeropark, check the following articles:
- IamAttila’s Bag of Tricks for Push Traffic
- How to Set the Right Bid
- Target and Source Campaigns Explained
Lose Weight and Increase Profits with Push Ads
For push notification ads campaigns, it’s essential to try different creatives. Don’t hesitate to experiment with eye-catching and even shocking (but non-adult) pics.
Use some losing weight-related emojis and power words, i.e. expressions that help persuade users that your offer was crafted just for them and they can’t live without it. They need a promise of losing weight and words of encouragement. Do not let them down.
Here you can find a sample of emojis and power words that may increase your conversion rates. Pick those that match diet-themed promos.
When working on the best Nutra push ads campaigns ever, focus on your targeted audience preferences. A study we already mentioned shows that weight loss seekers prefer supplements that are clean, green, and have no preservatives, GMOs or artificial flavors. Keep it in mind while searching for an offer to promote and selecting your images and copy.
Looking for more cool tips concerning push notification ads? Check out our previous blog posts. Recently we’ve covered issues concerning the basics of push notification traffic, push campaign optimization strategies, crafting a copy that converts and the hottest trends in push notification ads creatives!
Last Minute Opportunity for Affiliate Marketers
We talked about targeting and optimizing your Nutra campaign. What about timing? Better do it as soon as possible before the summer kicks-off. It’s a last minute opportunity!