Facing Chrome User-Agent Reduction

1716 1200 Łukasz Pośpiech

Catering to user preferences rarely means catering to marketers’ needs. And if you’re a regular on Zeropark Blog, then you obviously know how privacy and data management are the pillars of user experience in 2022. In this context, what does Chrome’s User-Agent string reduction bring to the table? How does Zeropark respond…

Fighting Ad Fraud In Affiliate Marketing

2250 1570 Chris Wilson

I don’t know about you, but I hate it when I buy something only to discover that I could have bought the same thing for…

Why Is Paid Campaign Tracking Necessary?

858 600 Bartosz Bielecki

You don’t play the lottery with the intention of missing out on the results, do you? The same way you don’t run online advertising campaigns…

Smart Affiliate Marketing. A FIFA World Cup 2018 Case Study.

1080 753 Bartosz Bielecki

Being smart in affiliate marketing doesn’t just mean choosing the right offer, setting up ad campaigns, and optimizing them to bring the most profit. It’s…

Native Advertising. What Is It and Why Is It Important?

858 600 Bartosz Bielecki

In this article, you will find the answers to these questions: What is native advertising? What are the examples of native ads? Are native ads…

Zeropark Traffic Cleanup and What We Learned From It

1080 753 Bartosz Bielecki

You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

1080 753 Bartosz Bielecki

Discovered in 2009, RTB, short for Real-Time Bidding, has turned the performance marketing industry around. Not only has it helped reduce the costs of digital…

Welcome to the Zeropark Blog!

858 250 Bartosz Bielecki

We are live! Welcome to the grand premiere of the Zeropark Blog, a new go-to place on the web for beginner performance marketers, AdTech geeks,…

Zeropark Meets the GDPR

640 446 Bartosz Bielecki

The General Data Protection Regulation (GDPR) is set to come into force on May 25, 2018. This date marks an important deadline for companies not…


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