Zeropark bot traffic compliance team

Best Ways to Detect Bot Traffic and Ad Fraud in Performance Marketing

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It’s obvious that as a marketer, you do not want to see any bot traffic. The same applies to every brand, and obviously, every performance marketing solution provider. Fortunately, there are ways to navigate through the ad tech and filter out this unwanted traffic. Read on to discover them! What is bot…

Native Advertising. What Is It and Why Is It Important?

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In this article, you will find the answers to these questions: What is native advertising? What are the examples of native ads? Are native ads…

Zeropark Traffic Cleanup and What We Learned From It

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You don’t often see companies throw a massive chunk of their inventory out the window. Zeropark, however, wouldn’t be where it is right now, if…

What Is Real-Time Bidding (RTB), and Why Does It Matter?

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Discovered in 2009, RTB, short for Real-Time Bidding, has turned the performance marketing industry around. Not only has it helped reduce the costs of digital…

Welcome to the Zeropark Blog!

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We are live! Welcome to the grand premiere of the Zeropark Blog, a new go-to place on the web for beginner performance marketers, AdTech geeks,…

Zeropark Meets the GDPR

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The General Data Protection Regulation (GDPR) is set to come into force on May 25, 2018. This date marks an important deadline for companies not…


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