With ad fraud proving to be a real threat to digital advertising, achieving satisfying Lifetime Value rates with your campaigns has become quite challenging. The high competitiveness of the market certainly doesn’t make it any easier.
But your situation is far from hopeless. Zeropark is here to equip you with the right tools to override these difficulties. As the title says, today we will help you understand the traffic types in Zeropark, which should help you get more conversions from your Zeropark campaigns using our Premium and Standard Traffic features.
Traffic Types in Zeropark
We differentiate between two traffic types in Zeropark. Although the option to pick between two tiers of traffic is only available for pop campaigns with RON or MultiGeo targeting, it’s still an important distinction for beginners and advanced affiliates alike.
After all, pop traffic is one of the most popular options to start with, and providing such options makes it suitable for affiliates with all kinds of campaigns and budgets. If you’re a beginner looking to start your journey with pop traffic, you can take a look at Zeropark’s Ultimate Guide to Pop Traffic 2021.
Let’s begin with explaining what Premium Traffic means in regards to Zeropark campaigns.
Premium Traffic has the highest quality as has been handpicked by our team from the most trusted, high-quality, and high-converting sources. This traffic is in the highest demand on our network and has the lowest amount of ad fraud.
Zeropark filters out fraudulent traffic no matter which kind of inventory you’re using. The difference with Premium Traffic is that the filtering process is much more advanced than for Standard Traffic, as it involves manual checking and double-checking by our dedicated team. Once the performance of the selected sources is tested, they are included in the Premium inventory.
The quality of Premium Traffic comes at a slightly increased price. The minimum CPV rate in PPV Run-of-Network (RON) campaigns for Tier 1 high-volume countries, such as the USA, is $0.0025 for Premium campaigns. For other GEOs, such as the UK it averages around $0.002.
The Premium Traffic feature aims to supply advertisers with highly converting traffic that comes from brand-safe sources. That’s also why the inventory is rather limited and does not receive frequent updates.
Premium traffic is available for PPV Pop RON and MultiGeo campaigns. You can opt for this feature in the 3rd step of the campaign creation process, right after choosing the campaign targeting. Additionally, pop RON or multi-geo campaigns using either of the traffic types will be market with P for premium and St for standard in the reporting window on the main dashboard.
“Standard” is quite self-explanatory. It’s equipped with the same ad fraud filtering as the Premium segment, but it’s not connected to the same tight pool of proven, good-quality sources. Although the publisher sites are also checked, they range in popularity, quality, stability, and volumes of traffic a lot more than sites (targets) included in the premium inventory.
Standard Traffic is a bit cheaper with high-volume GEOs, such as the US, averaging $0.0008; and smaller volume GEOs, e.g. the UK costing around $0.004 per impression.
It’s also worth noting that once a campaign is live you can still optimize it and/or switch between Premium and Standard traffic types. For more details on different traffic types in Zeropark, head over to the Knowledge Base.
Target and Source Wizard
Some time ago, we’ve introduced the Target & Source Wizard feature to Zeropark. This works for pop traffic campaigns and can be accessed both in the campaign creation form and then through the campaign view dashboard.
The Wizard works only for source and target campaigns. The algorithms are designed to constantly check for the best-converting placements for each campaign setting to create a whitelist. You can apply this list to your targeting when optimizing your campaign or while creating one. All you need to do is click on the Add sources button and choose Select from the list.
In other words, it’s a source/target list for your campaign with proven efficiency. It takes into account the historical data of your previous campaigns (if you provide postbacks), but also the global data from the past seven days.
Additionally, it provides you with insights into your bid strength. The stronger your bid is the more likely you are to receive conversions. Other given parameters are Daily Volume and Avg. Cost. You can, of course, combine the suggestions with your own ideas, with suggestions from the Traffic Insights Newsletter and suggestions from the community.
The Source/Target feature utilizes our machine learning technology and works on the global data to comply with its list of the best targets or sources in terms of volume and quality. If you want to optimize your campaigns into profitability, this can be a useful and easy-to-use tool.