With ad fraud proving to be a real threat to digital advertising, achieving satisfying Lifetime Value rates with your campaigns has become quite challenging. The high competitiveness of the market certainly doesn’t make it any easier.
But your situation is far from hopeless. Zeropark is here to equip you with the right tools to override these difficulties. As the title says, today we will help you understand the traffic types in Zeropark, which should help you get more conversions from your Zeropark campaigns.
Target and Source Wizard
Some time ago, we’ve introduced the Target & Source Wizard feature to Zeropark. This works for pop traffic campaigns and can be accessed both in the campaign creation form and then through the campaign view dashboard.
The Wizard works only for source and target campaigns. The algorithms are designed to constantly check for the best-converting placements for each campaign setting to create a whitelist. You can apply this list to your targeting when optimizing your campaign or while creating one. All you need to do is click on the Add sources button and choose Select from the list.
In other words, it’s a source/target list for your campaign with proven efficiency. It takes into account the historical data of your previous campaigns (if you provide postbacks), but also the global data from the past seven days.
Additionally, it provides you with insights into your bid strength. The stronger your bid is the more likely you are to receive conversions. Other given parameters are Daily Volume and Avg. Cost. You can, of course, combine the suggestions with your own ideas, with suggestions from the Traffic Insights Newsletter and suggestions from the community.
The Source/Target feature utilizes our machine learning technology and works on the global data to comply with its list of the best targets or sources in terms of volume and quality. If you want to optimize your campaigns into profitability, this can be a useful and easy-to-use tool.
Try out our features for extra campaign effectiveness!
