Affiliate marketing does not mean PPC/PPV campaigns only… blog content monetization, email marketing, writing reviews, or loyalty programs also count. And one thing that surely is a common element for all kinds of digital marketing is creating content that converts. 

That’s why knowing the 7 winning formulas to writing CTAs & headlines that captivate users is every affiliate’s dream come true!

Yes, we’ve covered this topic before. But we will keep coming back to it as long as there are new ways of maximizing your chances for success — and that means a lot!

This time we won’t delve into why writing copy that converts matters.

We also won’t be discussing the never-ending list of tips and tricks for boosting your CTR.

This time we want to give you 7 simple yet winning formulas that you can use every time you’re about to launch your new affiliate marketing campaign — be it a PPC/PPV one, or an email marketing one. 

1. Make it pop!

As Howard Luck Gossage, the copywriting icon said:

Nobody reads ads. People read what interests them, and sometimes it’s an ad.

That’s precisely why advertisers of all kinds need to go out of their ways to attract user-attention and convince their target audience that the promoted products are exactly what the audience needs. In order to be able to do just that, you need to make your ads both visually appealing and available so that the audience can spot them in the avalanche of marketing materials they’re bombarded with every day!

One of the possible solutions is engaging color-matching techniques. 

There are numerous psychological studies as to what colors evoke what emotions, how colors influence our shopping behavior, or even what colors are sure to double your advertising profits! 

To be frank, there’s as much information and evidence confirming the thesis as articles written on the subject, but one thing is sure — you need your CTA to pop a little!

That’s why we’ve gathered a few basic color ideas for your CTAs depending on the product or occasion you’re using to promote it.

Red

Naturally, that’s a very powerful color. It recalls the ideas of love, passion, danger, or power. It’s even said to speed up our pulse rate, making the blood in our veins go faster. It also makes your car look much faster than it actually is, too. 

Most importantly, it centers user attention exactly at the right spot — helping them read that “SALE ENDs IN X HOURS! BUY NOW” message. 

Red is also a perfect color for any ads related to romantically inclined ads, or pure adult content ads. Same with male enhancement, nutraceuticals and supplements, or energy drinks.

Now, depending on the shade, you’re also able to play with your audience. For example:

• Light red = joy, sexuality, passion, sensitivity, and love.
• Pink = romance, love, friendship, female-oriented content.
• Dark red = vigor, power, rage, anger, leadership, courage.

Orange

The feelings of warmth and energy created by the orange color will be passed on to your ads. Orange is generally associated with joy, sunshine, tropical fruit, but also happiness, creativity and stimulation. 

It is in a sense similar to red, though much less aggressive. It’s often used for nutraceuticals, supplements or energy drinks, too. 

Thanks to high visibility, orange makes a perfect color to make your CTA or headline pop. 

• A variation of it may be gold, evoking luxury, prestige, money, and high-quality.

Yellow

Yellow represents joy, happiness but also intelligence and energy. It is said to enhance both brain and muscle activity, though if overused, may have a negative effect. It looks good when matched with black, grey or white to balance it out.

• Yellow = joy, energy, summer, sports, spontaneity, urgency.

Green

Green is a perfect color for captivating the user-attention. It represents nature, growth, energy but also success.

It’s often used in correspondence to ads promoting medicine, natural products, nutraceuticals, eco-products but also financial ads. Green color gives an instant connection to money, good value, and affordable deals.

Most importantly, it captivates user attention while granting a trustworthy content. Often, green is juxtaposed with red as two opposites where green is the OK option, while red is the NAY one. 

Blue

Blue isn’t a frequent choice for advertising purposes, like CTA buttons for example. The color, though, is still associated with energy, peace, and harmony (sky and ocean) but also wisdom, quality, and honesty. 

When used, it mostly represents products related to the beauty sector, skincare, purification, filtering, cleaning, or travel and business-related services if in dark tones.

So… think about products you’re promoting, what customers you’re targeting, what emotions you need to evoke, and choose accordingly what colors to add to improve the success rate of your ads.

If you want to learn more about UI/UX design in 2021, read this article and get inspired!

2. Tell them what to do! [CTA EXAMPLES]

Yes, tell your customers what to do and they will follow!

A simple trick, yet a winning one. Why would a Call To Action be called Call To Action, and become one of the most important elements of any marketing or advertising campaign, if it hadn’t been for its powerful message?

That’s why using imperative phrases, that is commands, is necessary to the success of your affiliate marketing business. Just have a look at the below list of 200 CTA examples, where 90% of them are imperative phrases.

3. Don’t hide it!

Well.. even the most persuasive CTA won’t do the job if placed somewhere nobody will be able to see it.

That’s why placing your CTA in multiple places across your blog, landing page or email is important. As long as you’ve got a choice where to place one if using PPV/PPC ads, then make sure it’s visible too. 

One of the most common mistakes is placing the CTA button “below the fold”.

That means users won’t get to read your message until they scroll the page or email down, which may never happen. Minimize the risk of users missing it and ultimately, failing to convert, by using top and middle page sections for placing your winning CTA. 

Also, don’t be afraid to place them multiple times, though be careful not to deter your customers with intrusive CTAs.

4. Be credible!

People have learned their lessons a lot of times already… so they don’t trust everything they read on the Internet. At least not straight away.

Regardless of whether you’re using a landing page, display ad, or a blog article to promote a product, always make sure that provided content seems credible and trustworthy enough for the users to engage with it. The longer the engagement, the higher the chances for conversion. 

Keep your images and story-telling techniques reliable, believable, and relatable to your audience so they can fully trust what they see and read. Then, place that winning CTA button to capitalize on the engagement.

5. The clock’s ticking!

Creating a sense of urgency is one of the most successful techniques for persuading users to complete the desired action… or forever regret missing it out. 

Yes, all the FOMO and ROMO talk is real.

Just think about yourself… have you never rushed to buy an item because the deal was so sweet yet about to expire? I thought so.

It’s a natural reaction, but at the same time so vital for marketers of all kinds. That’s why you should always adjust your CTA and headline captions to match the fleeting moment of a deal that’s about to expire in 3, 2, 1… and then have the conversions counted.

6. Avoid distractions!

Remember how we just mentioned placing your CTAs in visible places? Yes, that’s important. What’s also important is making sure you’re not overwhelming your audience with too many CTAs.

Also, even if not in the form of a Call To Action button, imperative messages and phrases in close proximity to the actual CTA may become a distraction.

Too much text or too many visuals placed around it may pose a problem too. Just as adding regular links right next to a CTA. Help your audience understand the message by making it clean, simple, and neat. 

Help them focus.

7. Go with the flow! 

Last but not least, always match your CTA with the flow of an ad, landing page, blog article, or your email campaign. 

• If it’s a serious subject, keep your CTA formal.
• If it’s a sweepstake, coupon, gift card promo, keep it fun!
• If it’s an adult or dating offer, keep it flirty!
• If it’s nutra vertical, keep it motivated!

Always match the mood, season, trend, or a short-lived hype. Don’t use one CTA throughout all your campaigns as it won’t captivate much interest.

So, to aid you with the final struggle of creating that content — here’s a collection of 7 ready-made formulas matching all 7 points we’ve just discussed to up your affiliate marketing game.

>>> 7 WINNING CTA & HEADLINES FORMULAS <<<

The key to creating that winning CTA or headline is helping users actually see it, for example with a bright color; captivate their attention with a cheeky headline; and persuade them to perform the desired action, which brings you the ultimate conversion, by adding a little sense of urgency or FOMO for example!

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Kinga Gawron