Push Ads: Copy That Converts

Bartosz Bielecki
an illustration representing the process of crafting a perfect push ad copy

Push ads are popular and they work well on both mobile and desktop. But do you know how you can get the most out of your push ads?

Well, we will reveal all in this article about how to improve your push advertising campaigns. This will be done in a way that your target audience will want to receive push notifications, which will help earn you money from affiliate marketing.

Read on to find out more about push ads, and how the push ads copy you include could be the difference between higher commissions, and failing affiliate marketing campaigns.

Why push ads?

Push notification ads are one of the hottest ad formats in digital advertising. They bring you engaged audiences on a CPC basis, leading to high conversion rates. Put simply, push ads traffic converts well.

However, push ads do sometimes require a bit more creative work than other ad formats available on Zeropark. Today we will show you how to create push ads copy that will increase your ROI.

Push breakdown (with infographic)

breakdown of a push ad

A push ad, whether it’s displayed on mobile devices as push notifications, or on desktops as web push notifications, consists of three main, customizable elements: an image, a title, and a description/message.

Images in push ads – why they matter

When picking an illustration for your ad, make sure it’s clear, clean, attractive, and relevant to your offer.

The required image size for Push Ads is 192×192 px, so it’s obviously quite small. That’s why it’s so important to choose (or design if you have some Photoshop skills) something simple. The more objects there are, the more complicated – and hence unreadable – the image gets.

Of course, your primary goal is to attract the user. This can be done with an image that is relevant to the offer and spurs the user’s action.

Push title – how to get more clicks

Push title is your chance to introduce the offer in a few words. It has to be short and concise, as there are only 30 characters at your disposal.

Getting the title right, together with an image, is the key to grabbing the recipient’s attention. Its font size is bolder than the description’s, so it gives you a better shot at winning the user over.

Don’t shy away from using emojis in your titles 👍 On a small display, they are a simple and effective way to embellish your point. Push title can also serve as a CTA, but it’s okay to simply introduce your offer here in the most simple way.

You can easily add emojis to your push creatives in Zeropark. Simply click on the little face icon in the copy input field, and choose the icon you want. Keep in mind that emojis may look different depending on the recipient’s device.

Push your message to your audience

This is the line beneath the title. It’s only 75 characters so you need to plan it wisely.

Treat it as your chance to pitch the offer to the recipient. Describe the offer or the benefits and place your CTA here. Emojis once again will likely increase your effectiveness, though we suggest using a maximum of 2 per ad as not to clutter it.

If you want to learn more about the hottest trends in push notification ads creatives then click here to read an entire article all about it.

How to write good push ads copy

Push titles and descriptions require some creativity in order to be effective. This doesn’t mean you should channel your inner Walt Whitman and get all artistic about it. Push advertising is all about quick conversions from short engaging copy. The trick is in crafting your Push Ads copy so that it fits the narrow character limit and convinces the user to open your ad. It’s all about campaign optimization at the end of the day.

To make things easier for you, we’ve compiled a few Push Ads examples for some of the best converting verticals in our platform. 

Let’s begin, though, with a “power word” cheat sheet. Here’s a list of words that typically work well for building up the sense of urgency, delivering value, offering exclusivity, sign-up, and provoking emotions:

a table with power words

Believe it or not, there are also some emojis that seem to increase your conversion rates.

chart of emojis increasing roi

You can go back to our Power Word chart as well as the emojis above when creating your push ads copy and see how much they improve your advertising results. The aim is to get a higher click-through rate on your push ads and have your audience go to your landing page to see your offer so that they sign up to use it and you get your affiliate commission. This really makes push ads a breeze as you’ve got half of the push ads copy written for you already.

Now, let’s see some push ad examples for the best-performing verticals.

Mobile downloads: utility & games

Let’s start with a utility app. Imagine you’re promoting a battery-optimizing app. We used an illustration of a fully-charged battery, a straight-to-the-point title (with a battery emoji), and clearly stated a benefit of downloading the app (90 extra minutes on your battery), plus an obligatory CTA.
So, think about this strategy for your push campaigns.

example of good push ads copy for mobile utility app campaigns

In the case of a mobile game offer (let’s call this game Mobile Heroes 3) we’ve put the CTA in the title, and focused on writing a description that encourages the recipient to download the game. What do gamers want? A challenge! So we gave them one. 

You need to put yourself in the mind of your target audience and think of the push notification ads you would like to receive if you were them.
Do you think you can do this?

mobile game push ad example with a good push ads copy in zeropark

Casino & sports betting

Here we assumed a sign-up-centric offer that rewards a user with a bonus and you, the advertiser, with a payout. The bonus is the key reason for the potential sign-up, so we promoted it in the title (notice the emoji), and described the details in the description.

casino vertical in zeropark's push ads with a good push ads copy example

Sports betting works in a similar manner. Note, however, how we build up the sense of urgency with “limited offer”.

sports betting campaign example in zeropark's push ads with a good push ads copy

Binary & crypto

With binary offers, you want to base your message on the opportunity to cash in while downplaying the risk. Positive forecasts and other insights can create FOMO (fear of missing out) and help convince a recipient that investing now is a smart business decision.

push ad example of a good push ads copy for binary vertical

Crypto offers don’t differ that much from binary when it comes to creating push copy. You might want to emphasize the potential gains. In our example, we used a statistic that encourages a recipient to invest in a given cryptocurrency. By the way, odd numbers tend to be more convincing. Don’t ask us why. It is what it is 😉

an example of a good push ads copy for crypto vertical in push ads in zeropark

E-commerce & travel

In e-commerce, it’s often all about the offer itself, but you can improve your chances of getting more conversions by applying an enticing image and emphasizing the benefit. You need all the firepower you can get, so use some “power words” and emojis. This way the push notifications have the best chance of working on your audience, meaning more chance of you earning your commission.

an example of a good push ads copy for ecommerce push ad in zeropark

The same applies to travel. Although here, we decided to impose a sense of urgency by using phrases like “sale”, “exclusive offer” and a sandglass emoji.

an example of a good push ads copy for travel ad in zeropark's push ads

The dos and don’ts of dating

The dating vertical combined with Push Ads has been bringing our customers some outstanding results. Remember, however, that Push Ads are non-adult traffic only, which means you have to play by some rules. No nudity, no obscene stuff, and watch your language too. We’re looking for high quality traffic here. So, remember to abide by these rules with your push ads campaigns and you will be all set to keep making money with affiliate marketing.

Here’s an example that our compliance team would happily approve:

an example of a good push ads copy for a dating campaign in zeropark's push ads

It works as it is one of the push notifications that has a safe image, while still talking to the target audience, it has a CTA and has a sense of urgency. Ticking all the boxes and keeping it clean enough to not get banned. 

And here’s an example of a campaign that doesn’t meet our rules for promoting the dating vertical via Push Ads:

an example of a forbidden push ads dating campaign in zeropark

That’s all for now. We know that there is nothing worse than starting a campaign to see it get paused for a compliance issue. So, please refer to our guidelines to see what’s allowed and what’s not in Push Ads. That way you can continue running successful push ad campaigns rather than be stuck waiting and wondering what is wrong with your campaign.


Remember a good push ads campaign relies on you thinking of creative ways to engage your target audience. This can be done by making sure your copy has a CTA, and your push ads include an enticing picture. Although this advice is useful for the push ads format it is useful for affiliate marketing as a whole, and it can also be applied to another ad format like pop ads for example.

So, get to work, do your research into your target audience, and find out what kind of copy will interest them, just like in the examples above.

Now it’s your time to come up with your own Push Ads copy that converts!



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