Gear up, as we have an interesting insight to share about what’s getting hot in Commerce Media 🔥
You may have already noticed in your campaigns that the Email placement category has been growing with campaigns reaching more audiences and ads being more effective.
Congratulations, because you’ve just discovered a Commerce Media supply trend.
Read on to learn about its scale, and ready your ad budgets to increase presence in Email placement 👇
Email demand & supply growth
So, what’s the context?
Email is one of Zeropark Commerce Media placement categories that’s available for our advertisers.
We have been actively working on expanding the supply for this segment, and it’s just one of the factors behind the volumes available for our affiliate marketers and media buyers.
The email client ecosystems are growing (it’s the industry trend) with the user base expected to exceed 4.73 billion by 2026. For the programmatic industry, this means more customers actively seeking brand touchpoints!
And these touchpoints mean increased performance for brands.
What Q3 trends does Commerce Media see for Email placements, then?
31% increase in Commerce Media Email supply
The most important piece of information is that Email Publishers in Zeropark are constantly delivering an increased number of available traffic.
When comparing the standard Q3 day to Q1 & Q2 data, we observe a clear spike in the availability of audiences. And what is more important, it’s a consistent growth carried over time.
Our prediction is for the trajectory to continue, both via upcoming Email Publisher integrations, and thanks to the organic growth of our existing partners.
33% increase in wins for Commerce Media Email supply
The growth of the Commerce Media Email Placement Category has been very harmonic with the performance of Commerce Media campaigns. In simpler words, the new supply delivered by Commerce Media Publishers is in high demand, as for media buyers and affiliate marketers it is a chance to scale.
This scalability is something that we are very proud of, as it’s a chance for our trusted advertising partners to increment performance. Ad performance scales parallel to the Zeropark supply.
4.47% increase in average winning bid for Commerce Media Email supply
We have already established that Email Category supply for Zeropark Commerce Media is growing.
We have also established that the number of Zeropark wins on Email traffic is symmetric to supply growth.
Does that mean that the average winning bid (CPC – Cost-Per-Click) also grew by ~30%? Absolutely not.
Compared to Q1 and Q2, Q3 sees a 4.47% increase in the CPC bid value for Email placements. This allows Zeropark Media Buyers and Affiliate Marketers to scale their campaigns without stretching the budgets outside of predicted frames, all in the spirit of maintaining competitive bid rates.
With Commerce Media opportunities growing in the Email placement category, there is nothing else we can do other than invite you to explore them. Boost your Email Commerce Media presence to deliver brand performance!
What are Email Commerce Media placements?
Read on to discover what exactly are the Email advertisements in Commerce Media.
Zeropark does not offer placements within mailings, newsletters, etc. Instead, what we offer is a vast category of advertising opportunities inside trusted email interfaces.
If you are a publisher and want to discover more about the benefits for the supply side in Zeropark Commerce Media, make sure to read into our materials for publishers!
Commerce Media campaigns can access a highly engaged consumer base within email provider apps and dashboards, where the brand suggestions support the shopping journey and the overall message carried by brands.
These ads are displayed inside the interactive widget beside messages and searches. So, whenever your user expects a brand interaction, they are offered a seamless one-click journey.
The widgets are natively blended into the publisher’s UI, so brand placements are natural and bring value to the user experience.
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