As long as there will be people mistyping domain names, you will have opportunities to run affiliate campaigns using domain redirect ads, also know as zero-clikc traffic. Since keywords targeting allows for redirecting users based on their misspell, half of your affiliate work is done. The audience you’re targeting with domain redirect traffic is already the people willing to buy certain items or services.
Now it’s your job to match them with the right offers. The question remains…
How to choose the best affiliate marketing offers for domain, a.k.a. zeroclick traffic ad campaigns? Read on to find out!
Why choosing the right zero-click traffic offers matter for your campaigns?
You should know already what domain redirect traffic is, how much it costs, and how to make a landing page that converts. The last part of the equation is to know where to direct your visitors to. This means picking the right verticals and right offers for domain redirect traffic with the conversion flow that will make your visitors sign up like crazy.
Strategies for choosing the best domain redirect offers.
Even if you don’t target by keywords, but run a broad campaign instead, a visitor reaches your ad after typing (or often: mistyping) a domain name. And with that notion come two strategies for every affiliate marketer who’s about to pick a vertical for their domain redirect campaigns.
Brand strategy:
The idea behind this strategy is that you target a specific brand, or rather a domain URL. You count on all the misspells of popular brands, especially the ones that are hard to write, like Hyundai, Sennheiser, Xiaomi, or others. With this strategy, you pick up offers that are related to these brands or an affiliate program. For example:
- Hyundai car accessories
- Sennheiser headphones
- Xiaomi everything
The brand strategy would work perfectly for an e-commerce keywords campaign. There’s plenty of affiliate programs or networks offering affiliates pay-per-click offers for a domain redirect campaign.
Category strategy:
The second strategy aims to get traffic from generically-named domains and keywords such as “taxes.com”. You don’t have to have an offer directly related to taxes, but you can advertise all finance-related products or affiliate sites. For example:
- Money-saving apps
- Cryptocurrency offers
- Finance ebooks or webinars
The strategy for keywords campaign does not mean that you have to target broad (run of network), general categories – and by targeting options we mean domain redirection based on broad or specific keywords. The international nature of this traffic means that you can, or even should target narrower niches and keywords. But remember, the narrower your criteria are, the smaller volume of traffic your campaign will get from your ad networks or traffic sources. That means less traffic you’ll be able to generate for your affiliate program. You need to balance the precision and quantity of your domain names.
The most profitable niches for zero-click traffic.
The answer to the question “What verticals work with domain redirect traffic” doesn’t require complex analysis. The answer is simple: you can make almost every vertical work. The one exception that performs slightly worse than others is sweepstakes (according to what we can see when browsing through affiliate programs’ ad inventory). Prizes, competitions, and lotteries don’t solve a problem and don’t address any need, and may be seen as intrusive if promoted with redirects. With sweeps, you’d be better off using that affiliate link on pop up ads campaign. But with domain redirect ads, the recipient expects a solution to their problem, an answer to their question, placed right there on the landing page they got to after typing keywords into the address bar.
Read The Ultimate Guide To Domain Redirect Advertising!
Finding affiliate marketing offers for domain campaigns.
Analogically, there isn’t a specific offer for domain redirect traffic that works better than another offer. As long as your offers correspond with what visitors are searching for, and the keywords they put as the URL, such a campaign work. From general affiliate programs that should be attractive to almost everyone, to very specific campaigns that resonate with small, concrete groups only.
Cheap flight campaigns? No problem.
Fly-fishing equipment? Have a go.
Car loans redirect? Absolutely.
Software download domains? Who wouldn’t want to speed up their computer?
Browser extension users? Do you mean new browser features for free?
The thing that differs, actually, is the conversion flow for a given campaign. Think about it for a second. A visitor searches for a product or a service misspells a domain name or a URL and is directed towards a web page that they had no desire to go to, only random affiliate links. This landing page may look appealing, but still, there may be a feeling of uncertainty or insecurity that may prevent visitors from clicking further. Having a simple conversion flow reduces the bounce rate and enhances the user experience.
Choosing the right campaign flow for domain advertising.
A conversion flow is a process that is required to be completed to generate a conversion or drive traffic to affiliates’ landing pages. It is not about a conversion event. Conversion events are product purchases, software installs, email subscriptions and so on. But a conversion flow is made of all the checkboxes, text fields, buttons, and forms that a visitor has to fill on your website before they bring you money for promoting a given offer.
As it was stated above, having a simple conversion flow may improve the conversion rate for your domain redirect campaign dramatically. The fewer steps required on a website, the better. Read the best practices and use them to decide on the offer’s conversion flow and campaign targeting options.
- Payments. Go for single opt-in (SOI) or double opt-in (DOI) offers. They add a payment for an offer to a visitor’s phone bill. The difference between them is that the DOI offers require an additional confirmation step. This is a very popular solution in many Tier 3 countries. These types of payments are quick and require little to no effort to make money with domain redirection.
- Registration forms. Require as little information as possible. It may be tempting to know more about your visitors, but the downside is, you will get fewer visitors. Have auto-fills or calendars wherever possible to take as much weight of visitor’s shoulders as possible to generate more traffic.
- Mobile friendly. Verify if you can complete the flow on a mobile device as well. Try to test it on old phones with small screens, especially if you target Tier 3 countries traffic. Maybe some drop-down menus won’t fit on a small mobile screen, which would make the flow impossible to complete for some people.
Lastly, do the test. Ask another person to complete the flow. If they struggle, others might also struggle with your landing page.
How to make money with domain redirect advertising.
This is something that all theater owners know: with good showmanship skills you can make any act appealing to your audience. The same goes for your offer. If you’ve matched the right keywords with domains, the traffic coming from a misspelled URL might get your campaign rolling. Follow these simple rules described above and people will be drawn to your domains.
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