What do you need to start parked domain redirect advertising?

Kinga Gawron
Affiliate wondering what he needs to start parked domain advertising.

Had you started your affiliate marketing campaign a year ago, today you’d be a whole year’s worth of experience reacher. Had you started your domain redirect traffic ad campaign a week ago, you’d already be scaling it up on the best performing targets. So what’s holding you back? Beginnings are never easy, but in six months’ time, you might have already dealt with massive amounts of data and know perfectly well what works best for you. 

Stop waiting, take action, read about what you need to get started with your domain redirect traffic ad campaign now.

Set your affiliate marketing goals straight.

A successful affiliate marketer knows what they want to achieve from the moment of launching a campaign to the moment of collecting the earnings. Setting your affiliate marketing goals straight is a key element. Depending on whether you’re a newbie to the industry or an old-hand, want quick but high-risk profit, invest big or start small, tackle sure-fire yet competitive GEOs or venture out into the unknown, thus much cheaper areas — whatever your goal is, you achieve it with different means. 

Luckily, this time we know that our main goal is to get you started with parked domain advertising.

Find offers that suit your goals.

Once the goal is established, finding suitable offers is your next step. Where to look for affiliate marketing offers?

This one is simple. There’s quite a number of affiliate networks to choose from. They provide affiliates with a selection of offers meant for different types of traffic, device, GEOs, verticals and networks.

When choosing which offers to promote, focus on verticals and relevant GEOs first, and then which ad network to cooperate with (see the volume and average cost per bid offered). Taking these into consideration will help you make the best choices and avoid wasting your time and resources in places that would never work anyway — like going for offers incompatible with domain redirect traffic if that’s what we’ve decided on. Think before you act. 

Finding the right offer and its timing can be crucial as well. Think of promoting E-commerce or Sweeps offers in Tier 1 GEOs during the Christmas period. Numbers can be pretty mind-boggling. It’s not a niche really, as such offers usually come with great competition, but if they’re profitable for so many other affiliates, then they’ll definitely bring profit to you too, as long as you’re creative.

Offers proven to perform best with parked domain traffic include verticals such as Sweepstakes, Downloads or E-commerce offers, which might be triggered every time a user mistypes a domain name. Keep in mind that these verticals are the most profitable ones, thus competition influences their volume and inflates the average bid price. Don’t be surprised if the price is slightly higher. Still, if such offers perform well for so many other affiliates, why wouldn’t they for you?

Offers usually found with these verticals on parked domain traffic can be identified as:

  • Sweepstakes — win an item or gift card offers.
  • Downloads — software, updates, VPNs, antiviruses.
  • E-commerce — insurance offers, software, retail discounts. 

It’s recommended to have an offer, its vertical, GEO and an ad network as relevant and compatible as possible. How?

  • Research offer trends. Keep on track with what’s going on in the affiliate industry, things happen fast so you need to be on top of it at all times. 
  • There are numerous affiliate forums and communities out there. Join and keep your ear to the ground.
  • If possible, talk to your traffic source rep and follow their recommendations. 
  • Keep track of the hottest offers, verticals, GEOs, traffic sources and what goes with which ad network. Always try to make all the pieces of the puzzle fall in place.. 

Make sure your campaign budget is in place

Affiliate marketing is all about knowing how, when and where to invest. If you’re just starting in the industry, always begin with a smaller budget and lower bids. Testing always burns budgets, yet the more data you get out of it the better. This is not a newsflash. Clever affiliates will always bear this in mind as future decisions depend on this phase. 

When it comes to securing your budget, placing higher bids on well-performing segments of traffic while pausing the poor-performers is another thing to remember. This way, you only invest where it’s worth it, and avoid wasting your resources.

Although the importance of running tests just cannot be stressed enough in affiliate marketing, one cannot spend all the money, time and energy on doing just that. Plan how long you can afford to keep this research going, and then take appropriate action. Know how to read your data — if you don’t, then learn how to analyze it asap. Of course, there are tools to help you with that and make your affiliate marketer’s life much easier. 

Get yourself a tracking tool!

As a clever affiliate marketer you just can’t afford not to have a tracking solution. This business is all about data — and you know that the better you want to progress in the affiliate industry, the more data you need. Gathering as much data as possible is only one part. Knowing how to read it, make sense of it, and later use it, is another. It may seem like a lot of manual work (collecting massive amounts of information and then digesting it) yet here comes the tracking software. 

Tracking software helps you navigate through all the campaigns you’re running. Drill through results or any additional data collected and identify the areas to be paused, improved or, most preferably, scaled up. Continuous monitoring and optimization requires tons of effort to reach the peak performance of your affiliate campaigns. Trackers aid you with a user-friendly interface allowing simple stats visualization, platform integration (in case you’re using other tools you’d like to include into the total equation), split testing or campaign optimization. Thus allowing to modify your spend and get a higher ROI by identifying the elements of your campaign that work the best.

And yes, a question of whether you need a tracker at all is a blatant one. The absolute must-have reason for getting yourself an affiliate ad tracker is simple — if you don’t track, you don’t know where you’re making money and where you’re losing it. The question of what a perfect tracking tool should provide you with, on the other hand, is what takes your affiliate venture one step ahead.

Pair with traffic sources that match your affiliate marketing profile.

Now that you’ve got your goals, budget and a tracking tool, think which traffic source you should couple up with The art of matchmaking in the affiliate business is a complex process with lots of variables to be accounted for. The most universal rule is generally directed to the first-timers, though it might help reverse those wandering off the proven, yet already quite populated affiliate path. It goes: Don’t try to reinvent the wheel. 

Why? Because what works for multitudes of other people will most probably work for you as well. Especially important in the case of budding affiliates! So, what to look for in a traffic source?

  1. Types of traffic it offers – you want to start domain redirect advertising, so obviously, you need to find a traffic source that offers domain redirect as an ad format.
  2. Targeting options are the key to reaching the right audience — make sure you will be able to target your campaigns according to your needs.
  3. Cost — make sure it’s within your budget to start with, and then adequate to run campaigns.
  4. Volumes of traffic — find out how much traffic a given network is able to offer you. It may not seem like it matters, but once you have an offer that converts, you will want to buy as much traffic as possible to scale up your affiliate campaigns.
  5. Compliance rules — learn what’s allowed and what’s not, you can’t promote adult or antivirus if it’s banned.
  6. Credibility — if you’re not yet able to spot any shady practices, go for tried and tested networks. Such networks ensure high-quality traffic and the support needed to kick-off your affiliate marketing ad campaigns. 
  7. Also, a user-friendly platform (as data overload can make your head blow-up), integration with other tools (tracking software is a must after all) or campaign testing options (to see if all tokens are set right and conversions are tracked correctly) can become quite handy in everyday work.

Research affiliate communities for any recommendations on the traffic sources supporting domain redirect traffic! 

Read The Ultimate Guide To Domain Redirect Advertising Here!

Know how and when to use spy tools.

Is using trackers, to basically have all the mundane work done for you not tech-savvy enough? Add spy tools and run your campaigns like a boss. We’ve mentioned how reinventing the wheel is useless if it works perfectly well for billions of people around the world. Same with what works well in affiliate marketing — to some extent. 

Implementing effective-proven ideas saves affiliates a lot of trouble figuring out the right ad campaign strategy. Remember about making it yours! Using spy tools is all great, but like everything, it has to be done within reason. 

Spy tools do help you lurk into what your competitors’ hype is all about but use such information wisely. Try to find room for improvement or make an attempt at seeing the bigger picture rather than blatantly copying it. With such crazy competition out there in the affiliate world, flooding the Internet with exactly the same content shouldn’t be your goal, should it? Always stay ahead of the curve!

Research your niche. 

“When you speak to everyone, you speak to no one” — Meredith Hill, Founder & CEO of Global Institute for Travel Entrepreneurs, gives you the best rationale as to why finding a niche is your key to success in affiliate marketing. The problem is that everyone tells you to do so, however, nobody tells you how. Why would anyone give away their little precious horn of plenty? But as we’ve already promised to get you covered, here’s a brief insight into the subject.

Affiliate marketing niche is a narrow segment of the digital marketing audience. Such audience shares a mutual interest in very specific products, thus identifying the niche audience and their unique interests allows you to pick offers these users would most likely engage with. Promoting specific products to specific people increases your chances of conversion, thus profiting. 

There are as many possibilities for finding a niche as there are searches performed on the Internet. The ideal-case scenario would make a niche-targeted ad answer specific problems adhering to the niche audiences’ passion.

Health, wealth and romance are never dead these are said to be the most evergreen niches, domain redirect traffic being no different. If put next to the most popular zero-click traffic verticals, Sweeps and Surveys, E-Commerce, Travel, and Dating, it sounds quite reasonable to give it a go. 

And this is the hardest part, where the daunting condition of digging even deeper into the subject has to be met. If you don’t want your affiliate efforts to turn futile because of tapping into a field saturated with competitors, perform your research, listen to what the affiliate community says, spy on the competition, but for your own sake, get creative!

Give your landing pages a creative boost.

Regarding domain redirect traffic, getting creative is also crucial for your landing pages. We’ve already established that your visuals just cannot be the exact look-alikes of your competition. ‘Creative fatigue’ is not an affiliate’s friend, and you definitely don’t want to see your conversions driven away due to users seeing exactly the same visuals all the time. Remember, this is where the banner blindness sneaks in, thus preventing you from making profit. 

Landing pages are an essential part of every successful domain redirect campaign because this is where you actually make your money as an affiliate – a meeting point of a user and an offer. Landers can be direct or indirect offer pages — meaning users are provided with links to an offer or they’re redirected straight to a particular offer placed on a given page (a lander). Remember about the type of campaign you’re running, as a perfect lander varies depending on what your ultimate goal is. Some tried and tested tips for a perfect lander would be having:

  • Clear CTA
  • Crisp copy
  • Minimal clicks
  • Engaging and original visuals
  • Relevant links — but not too many! A good lander should be quick to load, as we don’t want users to close it before the ad is displayed.

The question of how you get landing pages and how much they cost is often asked among budding affiliates. There are two ways of securing landers — you can make them yourself or have someone make them for you. Either way, it’s about saving or spending money.

Plan your domain redirect traffic ad campaign strategy.

You need a plan. Actually, you’ve already started planning once you set your goals, budget, tracker, traffic source and offers accordingly. Now it’s time to develop the plan even further.

You’ve gone to an offer network and found offers you think would perform well on domain redirect traffic. You can usually find out average prices and volumes per traffic type with the help of traffic calculators offered by the ad network you choose to cooperate with and their representatives, to get more detailed data. What happens now? 

Now you need to prepare for launching your domain redirect ad campaign. With goals and means already identified, it’s time to put them into practice. You create and launch your campaign with the traffic network of your choice. With domain redirect traffic you can usually go for Run-of-network, Whitelist, Keyword or MultiGEO campaigns. The choice, again, depends on your goals.

For starters, go for Run-of-network in order to identify the best performing targets and sources. Double-checking if your assumptions are correct before going full steam ahead is good practice. 

Thanks to running RON campaigns, affiliates are able to generate whitelists of best-performing items. These help you with more precise targeting and campaign optimization. You can then use whitelists for running other campaign types or bidding up and down in order to receive higher volumes of profitable traffic or to pause the unwanted volumes. 

Keep calm and make profit.

Let’s see if you have everything in place to start your affiliate marketing venture with domain redirect traffic ad campaign. Here’s a checklist for you to follow and rest assured you haven’t missed a thing!

  1. Do you know your traffic type? 
  2. Do you know how to target and optimize it?
  3. Do you know how much it costs you?
  4. Do you know the difference between domain redirect and pop traffic?
  5. Have you set your domain redirect ad campaign goals?
  6. Have you found offers suitable for zero-click traffic?
  7. Is your campaign budget in place?
  8. Have you found a tracking tool?
  9. Have you found a traffic source offering domain redirect?
  10. Do you know how and when to use spy tools?
  11. Have you researched the best niche for your zero click traffic ad campaign?
  12. Have you planned your affiliate ad campaign strategy?
  13. Have you prepared landing pages for your domain redirect ad campaign? 

If the answer to the above lucky 13 questions is YES then…

Ready, steady, go! 

Launch Your First Domain Redirect Ad Campaign with Zeropark Now!

Kinga Gawron

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