As long as there will be people mistyping domain names, you will have opportunities to show offers for domain redirect traffic. Their misspells hide the actual need of finding a product, so half of your affiliate work is done. You already have people willing to buy. Now it’s your job to match them with the right offers.
You are a theater owner and people have already come to you for a show. You don’t need to think about how to make them buy tickets, they are already sitting in plush red chairs. Conversations stop, lights dim, the curtain goes up. It’s your time to shine.
Running the Show
You should know already what a domain redirect traffic is, how much it costs and how to make a landing page for it. The last part of the equation is to know where to direct your visitors to. This means picking the right verticals and right offers for domain redirect traffic with the conversion flow that will make your visitors sign up like crazy.
The following article describes what are the best destinations for this type of traffic.
Even if you don’t target by keywords, but run a broad campaign instead, a visitor reaches your ad after typing (or often: mistyping) a certain word. And with that notion come two strategies of picking verticals for your campaigns:
The idea behind this strategy is that you target a specific brand. You count on all the misspells of popular brands, especially the ones that are hard to write, like Hyundai, Sennheiser, Xiaomi, or others. With this strategy, you pick up offers that are related to these brands. For example:
- Hyundai car accessories
- Sennheiser headphones
- Xiaomi everything
The brand strategy works perfectly for e-commerce verticals.
The second strategy aims to get traffic from generically-named domains, such as “taxes.com”. You don’t have to have an offer directly related to taxes, but you can advertise all finance-related products. For example:
- Money-saving apps
- Cryptocurrency offers
- Finance ebooks or webinars
The strategy for categories does not mean that you have to target broad, general categories. The international nature of this traffic means that you can, or even should, target narrower niches. But remember, the narrower your criteria are, the smaller volume of traffic you will get. You need to balance precision and quantity. As a theater owner, you know that balancing and juggling are parts of the act.
The answer to the question “What verticals work with domain redirect traffic” doesn’t require complex analysis. The answer is simple: you can make almost every vertical work. The one exception that performs slightly worse than others is sweepstakes. Prizes, competitions, and lotteries don’t solve a problem and don’t address any need, and may be seen as intrusive. With sweeps, you’d be better off on pop up ads. But with domain redirect ads, the recipient expects a solution to their problem, an answer to their question.
Finding an Offer
Analogically, there isn’t a specific category of offers for domain redirect traffic that works better than another one. As long as your offers correspond with what visitors are searching for, they all should work. From general offers that should be attractive to almost everyone, to very specific offers that resonate with small, concrete groups only.
Cheap flights offers? No problem.
Fly-fishing equipment? Have a go.
Car loans? Absolutely.
Software download? Who wouldn’t want to speed up their computer?
Browser extension? You mean new browser features for free?
The thing that differs, actually, is the conversion flow for these offers. Think about it for a second. A visitor searches for a product or a service, misspells a domain name and is directed towards a web page that they had no desire to go. This web page may look appealing, but still, there may be a feeling of uncertainty or insecurity that may prevent visitors from clicking further. Having a simple conversion flow reduces the bounce rate.
Complex Flow, Or How To Lose Conversions And Alienate People
A conversion flow is a process that is required to be completed to generate a conversion. It is not about a conversion event. Conversion events are product purchases, software installs, email subscriptions and so on. But a conversion flow is made of all the checkboxes, text fields, buttons, and forms that a visitor has to fill before they can get an offer.
As it was stated above, having a simple conversion flow may improve your conversion rate dramatically. The fewer steps required for getting an offer, the better. Take the points below into consideration when looking at the offer’s conversion flow.
- Payments. Go for single opt-in (SOI) or double opt-in (DOI) offers. They add a payment for an offer to a visitor’s phone bill. The difference between them is that the DOI offers require an additional confirmation step. This is a very popular solution in many Tier 3 countries. These types of payments are quick and require little to no effort.
- Registration forms. Require as little information as possible. It may be tempting to know more about your visitors, but the downside is, you will get fewer visitors. Have auto-fills or calendars wherever possible to take as much weight of visitor’s shoulders as possible.
- Mobile friendly. Verify if you can complete the flow on a mobile device as well. Try to test it on old phones with small screens, especially if you target Tier 3 countries. Maybe some drop-down menus won’t fit on a small mobile screen, which would make the flow impossible to complete for some people.
Lastly, do the dad test. Ask your father or another less tech-savvy person to complete the flow. If he struggles, others will struggle as well.
The Show Must Go On With Offers For Domain Redirect Traffic
This is something that all theater owners know: with good showmanship skills you can make any act appealing to your audience. Follow these simple rules described above and people will be drawn to your offers.