How to pay less for traffic and get conversions?

5 Tips to Pay Less for Traffic

858 600 Dariusz Jaroń

What on Earth can I do to pay less for traffic and make more green from my affiliate marketing campaigns? I bet you ask yourself that question many times. Well, you don’t need to search for an answer anymore.

When you work on your own, you probably hate two things: wasting time and burning money. No wonder many affiliate marketers, especially new in the business, desperately want to figure out how can they make profits from day one.

The Optimal Way to Start Affiliate Marketing Campaign

How do you quickly optimize a campaign and make profits? That’s an evergreen on our FAQs list, covered some time ago brilliantly by Neill Burton, Head of Account Management in Zeropark.

“My general advice is to start big, pausing either keywords or sources that do not work to cut off big sections of unprofitable traffic. Once you’re happy with the keywords or sources left, you should then start optimizing on the target level.”

What Neill provides here is one of the golden rules for newbies to follow. It’s an optimal scenario. But is it the only one? No chance! Tell’em, Arnie:

Credit: Giphy

What You Need to Know About Buying Lower Quality Traffic

For many reasons, you may want to pay less for traffic. You don’t have a high budget? Or just wanna discover if affiliate marketing is a job for you without spending too much of your savings?

Fair enough.

You may start slow and optimize your efforts. But it’s not so easy. To be a successful affiliate marketer, you have to know the industry first. You need to conduct many tests, learn how campaigns work and pick up what converts best for you to scale it up.

It all costs. That’s why Neill’s advice is to start big and then optimize.

Keep in mind that the lower your bid is, the lower quality traffic you buy. What does it mean? Simply put, traffic quality matters. If you increase it, you will have higher chances to gain conversions and users’ engagement. That’s why it costs more.

How to Optimize Your Efforts and Pay Less for Traffic

As you can see, buying cheap traffic is not the best way to become the king of affiliate marketing. But don’t worry. We’ve got five proven tips for you if you want to pay reasonable money for good traffic.

Ready? Here we go!

1. Track Your Performance to Manage Your Campaigns

To get the whole picture of your performance, track your campaigns first.

We recommend using Voluum as it is fully integrated with Zeropark. Thanks to that you can do almost everything in one dashboard, which basically means no flicking between screens and quick bid changes on the fly. Click here if you want to learn more.

How to integrate Voluum with Zeropark

Tracking is on, it’s time to take advantage of Zeropark’s targeting features and gather data about your performance. Analyze your day-parting, OS version or carrier settings and start managing your campaigns.

2. Use Zeropark’s Traffic Calculator to Set the Right Bid

Talking about saving money, you need to know what saving money in the affiliate marketing business really is. Before you start any campaign you need to know how much you should agree to pay for traffic.

What’s more, it’s wise to know if the rate you offer is under or below the market price. How can you predict that one when you’re new in the industry and don’t own a crystal ball? Try Zeropark’s traffic calculator.

It provides you with real bids, Zeropark volumes, and much more important information. And it’s free of charge. Check it out right now! Do you wonder why it’s so important? Setting bids below average rates = a waste of money and buying the worst available traffic. You don’t wanna do that. As simple as that.

3. Talk to Our Account Managers and Get Some Help

It’s a short and simple piece of advice. If you have an assigned account manager in Zeropark, talk to them. They’re here for you with insights concerning top verticals, recommendations, and average bids. Read more about their role!

If you’re only beginning and you don’t have a rep assigned to your account, just shoot an email to support@zeropark.com and our Customer Success team will surely hook you up with some valuable intel.

4. Choose Sources and Targets that Converts

With the data you’ve already gathered, it’s time to set up a new campaign. At the very beginning, we suggest Run of Network campaigns (RON means buying all the traffic from your chosen country that is available at the price you set).

After a few days (again, use it to get to know the business), switch to Target/Source campaigns. Once you have identified the top performing targets or sources it’s obvious you should pay only for those that convert best.

Credit: Giphy

5. Make Your Life Easier with Rule-Based Optimization

If you track your efforts there’s one more significant feature that may make your affiliate marketer life easier. It’s called Rule-Based Optimization (RBO).

RBO enables your campaigns to self-optimize effectively, according to the rules you set. Zeropark’s algorithm checks if the optimization rules have been met and then adjusts the campaign accordingly. Adjusting means bidding up, bidding down, or pausing targets/sources.

This ensures that your campaigns run well and you spend your money only on the traffic that converts.

Want to Learn How To Automatically Scale Your Zeropark Campaigns? Check out our case study explaining how Ruled-Based Optimization works.

How to Pay Less for Traffic – Key Takeaways

  • Paying less for traffic doesn’t mean setting lower bids
  • To optimize your efforts you should track all of your campaigns
  • Set the right big and find out Zeropark volumes with traffic calculator
  • Test and observe your performance, pay only for traffic that converts
  • Self-optimize your campaigns with RBO magic tricks

Ready to Optimize Your Efforts to Pay Less for Traffic?

Sign up to Zeropark Now!