Optimizing affiliate campaigns usually takes time, effort and attention. But there are a few things you can do that don’t take a long time and can help you quickly hack your way to campaign success. Today we have 9 quick affiliate marketing campaign hacks (and some bonus sub-points) to help you out.
1. The General Hack – The Waterfall Approach
To get profits fast, you need to quickly find what works and what doesn’t. I’m going to assume you’ve found a good offer to promote first, but we do have a hack for that later on.
Finding what works means you need to get a lot of data quickly and then take action.
You can then adopt “the Waterfall Approach” to help maximize your profits, fast. We’ll go over the three steps as well as a few more affiliate marketing campaign hacks.
A. Target broadly at first
To get a lot of data, you need to target broadly across sources. This will help you find out which prospects respond best to your offer and which placements are more effective than others. By targeting broadly, you can discover unexpected bonuses.
Don’t limit your campaigns to the minimum daily budget
If you limit your campaigns to the minimum daily budget in Zeropark of $20 then you are going to miss out. You won’t get traffic from more costly and better quality sources. We also release more traffic later on in the day and so buy sticking to the minimum daily budget, you’ll miss out on those traffic offerings.
Lower bids mean less traffic and possibly traffic of lower quality. Bidding higher means you get more traffic and higher quality traffic.
Bidding higher gives you the data you need and more conversions which is a great starting point for a campaign.
B. Adjust your bids at the source level
Some sources will perform better for your campaign and some will perform worse. When you have got enough data to see a significant trend, it’s time to refine your targeting.
Pausing and blocking sources which underperform means you’ll spend more on traffic from higher performing sources leading to a better ROI.
If you spot an individual target which is converting well within a poorly performing source, then set up a separate target campaign for it. That way you won’t miss out on its traffic and conversions.
Set Custom Bids on strong sources
If you find a few sources that are high performing, then bid up on them. You want to get as much of that traffic as you can. You can do this by setting a custom bid. This will narrow the range of your bids so they are closer to the value you set and so you can refine your bid targeting for certain effective sources.
C. Adjust your bids for targets
The final step of The Waterfall Approach is to refine your bidding for the best targets. It’s difficult to skip from a broad campaign to a target as there are so many of them running in a broad campaign.
In addition, If you skipped the previous step, then you may find that a target stops performing or has drops in traffic during the day. If you optimize for source first, then you have a fall back if a target doesn’t perform well.
2. Alternatively, Run a Keyword Campaign
If you don’t want to run a broad campaign, and you don’t mind spending a bit more from the start, then you should check out running a keyword campaign. You need to make sure you have an offer that will match a keyword for this to work, but if you do, you’ve got yourself a pre-optimized campaign.
You do risk missing out on some well-performing placements and you will need to spend more to start, but the benefit is better-matched traffic.
3. Run Two Offers at Once
When you set up two campaigns which are almost identical except the offer is different, you’ll quickly find which performs better and can pause the offer which performs worse. Then, you can start scaling the one which does work. There’s also an in-platform hack that makes it easy to copy a campaign – simply hit the “duplicate campaign” button.
4. Copy the Best of Your Competition
Although it’s great to stand out from what other advertisers are up to, copying effective ideas from competitors is a great campaign hack. It saves you all the work of identifying a good offer and the way to sell it. You can even borrow elements from their ideas and add your own special sauce to make them extra effective.
Forums, like STM and AffiliateFix, as well as affiliate blogs, can be great sources for inspiration to learn from. If you want to save even more time – invest in an ad-spying tool. Don’t reinvent the wheel.
5. Use a New Creative to Avoid Creative Fatigue
This is really important for Push campaigns but also applies to pop and redirect. If you use the same creative (or lander) then you risk numbing a prospect to your offer. This can be true if you keep using the same creatives or if you use the stock creatives from an offer.
6. Fill All Your Creative Spots
Push Ads in Zeropark can have up to 10 different creatives at the same time. Fill each one, even if it’s just a small change like using a different color here or a synonym there. You may see that one small difference can have a big effect on the whole campaign.
7. Pause Creatives That Don’t Work
With all your spots filled, you’re going to need to pause and delete the underperforming creatives. Of course, if you don’t get enough traffic then you’ll need some significant differences in performance to know one is better than another.
This is less likely for smaller changes such as those we mentioned in the previous tip, but those minor changes may give you a headstart in the long run.
8. Test More than One Type of Traffic with the Same Offer
Some traffic suits certain offers and verticals better. But some offers will work across traffic sources. A mobile download may work well on push traffic, but it may also work on mobile pop traffic. Out of these two, one may perform much better and starting by running the same offer on two traffic types helps you optimize faster but also notice if an offer is just no good.
9. Use Rule-Based Optimization to Pause or Bid up
One of the greatest affiliate marketing campaign hacks is to use Rule-Based Optimization (RBO). This allows you to automatically pause (or bid up) target, source, geo or a campaign when certain criteria are met. With the right rules in place, you can pause the worse performing sources in your campaign and bid up on the rest.
You can do whatever you want and your campaign is still optimized.
Hacking Is Easy but Needs Investment
I’m sure you can see that most of these affiliate marketing campaign hacks aren’t that tricky and can bring results fast. But they all require you to invest some money to get going. If you want to save some cash, you’ll have to spend more time to get the same results. But some of these hacks (For example, RBO) will still work for you. If you are more interested in the longevity of your campaign, check these tips out.
Hack your campaigns for a higher ROI