Introducing Placement Categories: How Zeropark drives transparency in the advertising industry Ĺukasz PoĹpiech ⢠20 Mar, 2024 2024 marks the introduction of a completely new industry standard of information access for advertisers, and Zeropark is proud to… 2024 Consumer Trends: How Advertisers and Publishers answer audience needs and expectations Ĺukasz PoĹpiech ⢠22 Jan, 2024 At the end of 2023, everybody involved in the marketing and advertising industry needed to take some time to summarize… Holiday Shopping: In 2023, Consumers Will Spend More Than Anybody Expected Ĺukasz PoĹpiech ⢠20 Nov, 2023 Zeropark Teams are in full-throttle preparations for Black Friday â Cyber Monday week and the shopping frenzy before the holidays.… Partner Content: 6 Effective Marketing Strategies for B2B Companies Ĺukasz PoĹpiech ⢠08 Aug, 2023 Obviously, marketing to end consumers is much different from advertising to other businesses. As a B2B business, your target audience… Case Study: Using Media Planner in your Commerce Media PPC Bidding Strategy Ĺukasz PoĹpiech ⢠04 Aug, 2023 In January 2023, the Zeropark Team launched the Media Planner tool, allowing advertisers interested in commerce media supply to access… How to Use Media Outreach to Boost Brand Exposure Ĺukasz PoĹpiech ⢠10 May, 2023 Media outreach is a powerful way to get featured on sites where people matching your ideal customer profile spend their… 1 2 Follow The Signal Subscribe to The Signal newsletter by Zeropark & stay on top of the latest trends with industry updates delivered straight to your inbox! Success! Thank you for subscribing to The Signal Newsletter.