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Results for „”:

Banner Advertising in Modern Digital Marketing: Are Banner Ads Still Effective?

Gabriela Cendrzak • 21 Aug, 2023

In the world of online advertising, banner ads have been a staple for years, promising businesses increased brand awareness and…
Partner Content: 6 Effective Marketing Strategies for B2B Companies

Łukasz Pośpiech • 08 Aug, 2023

Obviously, marketing to end consumers is much different from advertising to other businesses. As a B2B business, your target audience…
Commerce Media: Shoppers in the Digital Customer-Centric Advertising

Łukasz Pośpiech • 04 Aug, 2023

The reason behind commerce media solutions and ecosystems is of course to make marketers’ (be it Media Buyers, Affiliates, Agencies,…
Case Study: Using Media Planner in your Commerce Media PPC Bidding Strategy

Łukasz Pośpiech • 04 Aug, 2023

In January 2023, the Zeropark Team launched the Media Planner tool, allowing advertisers interested in commerce media supply to access…
What is Commerce Media and Why it’s Changing Digital Advertising?

Łukasz Pośpiech • 04 Aug, 2023

You probably have seen how the term “commerce media” has been gradually taking over industry-oriented outlets. Why? Because it changes…
Buy Now Pay Later Marketing: Brands and Market Overview

Łukasz Pośpiech • 27 Jul, 2023

As the Buy Now Pay Later market continues its impressive growth in 2023, entering the BNPL industry advertising opportunities is…

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